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Mathematics is good for the mind and body : children make better food choices after solving math problems

Lim, Mikyoung; Abell, Annika; Szocs, Courtney; Biswas, … - In: Journal of the Association for Consumer Research : JACR 9 (2024) 2, pp. 167-177

Persistent link: https://www.econbiz.de/10014633427

Food and technology : using digital devices for restaurant orders leads to indulgent outcomes

Abell, Annika; Biswas, Dipayan; Arroyo, Christian Camilo - In: Journal of the Academy of Marketing Science 52 (2024) 6, pp. 1673-1691

Persistent link: https://www.econbiz.de/10015192951

Effects of sampling healthy versus unhealthy foods on subsequent food purchases

Biswas, Dipayan; Abell, Annika; Lim, Mikyoung; Inman, … - In: Journal of the Academy of Marketing Science 53 (2025) 1, pp. 197-212

Persistent link: https://www.econbiz.de/10015192995

What's in a "happy" meal? : the effects of smiley faces in restaurant logos on price and healthfulness perceptions

Abell, Annika; Smith, Leah; Biswas, Dipayan - In: Journal of advertising 53 (2024) 1, pp. 54-69

Persistent link: https://www.econbiz.de/10014575201

Digital engagement on social media : how food image content influences social media and influencer marketing outcomes

Abell, Annika; Biswas, Dipayan - In: Journal of interactive marketing 58 (2023) 1, pp. 1-15

Persistent link: https://www.econbiz.de/10014228861

Curvy digital marketing designs : virtual elements with rounded shapes enhance online click-through rates

Biswas, Dipayan; Abell, Annika; Chacko, Roger - In: Journal of consumer research : JCR ; an … 51 (2024) 3, pp. 552-570

Persistent link: https://www.econbiz.de/10015338593

Something to Chew On: The Effects of Oral Haptics on Mastication, Orosensory Perception, and Calorie Estimation

Biswas, Dipayan; Szocs, Courtney; Krishna, Aradhna; … - In: Journal of Consumer Research 41 (2014) 2, pp. 261-261

This research examines how oral haptics (due to hardness/softness or roughness/smoothness) related to foods influence mastication (i.e., degree of chewing) and orosensory perception (i.e., orally perceived fattiness), which in turn influence calorie estimation, subsequent food choices, and...

Persistent link: https://www.econbiz.de/10010797530

Something to chew on : the effects of oral haptics on mastication, orosensory perception, and calorie estimation

Biswas, Dipayan; Szocs, Courtney; Krishna, Aradhna; … - In: Journal of consumer research : JCR ; an … 41 (2014/15) 2, pp. 261-273

Persistent link: https://www.econbiz.de/10010401142

Sounds like a healthy retail atmospheric strategy : effects of ambient music and background noise on food sales

Biswas, Dipayan; Lund, Kaisa; Szocs, Courtney - In: Journal of the Academy of Marketing Science 47 (2019) 1, pp. 37-55

Persistent link: https://www.econbiz.de/10011996684

Tasting in 2D : implications of food shape, visual cues, and oral haptic sensory inputs

Szocs, Courtney; Biswas, Dipayan - In: Marketing letters : a journal of research in marketing 27 (2016) 4, pp. 753-764

Persistent link: https://www.econbiz.de/10011614561