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Gratitude versus entitlement : a dual process model of the profitability implications of customer prioritization

Wetzel, Hauke; Hammerschmidt, Maik; Zablah, Alex R. - In: Journal of marketing 78 (2014) 2, pp. 1-19

Persistent link: https://www.econbiz.de/10010345576

Serviceeffizienz aus Kundensicht als Erfolgsfaktor von elektronischen Dienstleistungen

Bauer, Hans H.; Wetzel, Hauke; Lammert, Florenz; … - 2011

Persistent link: https://www.econbiz.de/10009230456

Jeder Fehler zählt : Produktfehler als Chance für das Kundenzufriedenheitsmanagement

Bauer, Hans H.; Donnevert, Tobias; Wetzel, Hauke; … - 2009

Persistent link: https://www.econbiz.de/10003810355

Can doing good lead to doing poorly? : firm value implications of CSR in the face of CSI

Lenz, Isabell; Wetzel, Hauke; Hammerschmidt, Maik - In: Journal of the Academy of Marketing Science 45 (2017) 5, pp. 677-697

Persistent link: https://www.econbiz.de/10011772315

Leveraging marketer-generated appeals in online brand communities : an individual user-level analysis

Weiger, Welf H.; Wetzel, Hauke; Hammerschmidt, Maik - In: Journal of service management 28 (2017) 1, pp. 133-156

Persistent link: https://www.econbiz.de/10011655001

Kundenstatus im Vertrieb : dos and don'ts

Wetzel, Hauke; Klein, Sebastian Andreas Peter; … - In: Marketing review St. Gallen : Marketingfachzeitschrift … 32 (2015) 6, pp. 80-87

Persistent link: https://www.econbiz.de/10011559981

Building and leveraging sports brands : evidence from 50 years of German professional soccer

Wetzel, Hauke; Hattula, Stefan; Hammerschmidt, Maik; … - In: Journal of the Academy of Marketing Science 46 (2018) 4, pp. 591-611

Persistent link: https://www.econbiz.de/10011911263

The burden of rank : the impact of preferred supplier status on excessive buyer requests

Hammerschmidt, Maik; Wetzel, Hauke A.; Arnold, Todd J. - In: Industrial marketing management : the international … 71 (2018), pp. 19-26

Persistent link: https://www.econbiz.de/10011871369

Kundenpriorisierung im Business-to-Business-Marketing : eine Analyse aus Anbieter- und Kundenperspektive

Wetzel, Hauke - 2012

Persistent link: https://www.econbiz.de/10009554508

Spotlight Personnel : How Hiring and Turnover Drive Service Performance versus Demand

Eckert, Christine; Heerde, Harald J. van; Wetzel, Hauke; … - 2021

In many sectors of the entertainment industry, a few employees are in the public spotlight when performing the key service. For example, in professional team sports, a team of players competes in games and in TV shows a cast of artists acts in different episodes. These employees, coined...

Persistent link: https://www.econbiz.de/10013216657