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The added value of contextual motivations on consumer-brand relationships of self-gifts
Carnevale, Marina; Yucel-Aybat, Ozge; Block, Lauren - In: The journal of brand management : an international journal 21 (2014) 5, pp. 396-407
Persistent link: https://www.econbiz.de/10010410663
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Effects of confidence and social benefits on consumers' extra-role and in-role behaviors : a social identity and social exchange perspective
Utkarsh; Gupta, Roopak Kumar - In: Journal of retailing and consumer services 65 (2022), pp. 1-12
Persistent link: https://www.econbiz.de/10013169566
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The relationship between employee self-concept, brand identity, brand pride and brand citizenship behaviour and customer satisfaction
Abadi, Sara Jahan; Mahdavipour, Zahra; Rezaei, Ali; … - In: International journal of business excellence : IJBEX 23 (2021) 2, pp. 171-187
Persistent link: https://www.econbiz.de/10012506650
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An integrative model for online community citizenship behavior of luxury fashion brands on Instagram
Hsu, Li-Chun - In: Journal of fashion marketing and management 28 (2024) 2, pp. 357-378
Persistent link: https://www.econbiz.de/10014495536
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You are what you communicate : on the relationships among university brand personality, identification, student participation, and citizenship behaviour
Naheen, Fahmida; Elsharnouby, Tamer H. - In: Journal of marketing for higher education 34 (2024) 1, pp. 368-389
Persistent link: https://www.econbiz.de/10014566979
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Look at me! : look at me! ; conspicuous brand usage, self-brand connection, and dilution
Ferraro, Rosellina; Kirmani, Amna; Matherly, Ted - In: Journal of marketing research : JMR 50 (2013) 4, pp. 477-488
Persistent link: https://www.econbiz.de/10009786168
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The effect of self- and public-based evaluations on brand purchasing : the interplay of independent and interdependent self-construal
Sugitani, Yoko - In: Journal of international consumer marketing 30 (2018) 4, pp. 235-243
Persistent link: https://www.econbiz.de/10011965978
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The perils of self-brand connections : consumer response to changes in brand meaning
Gaustad, Tarje; Samuelsen, Bendik M.; Warlop, Luk; … - In: Psychology & marketing 35 (2018) 11, pp. 818-829
Persistent link: https://www.econbiz.de/10011970115
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Egocentric improvement evaluations : change in the self as an anchor for brand improvement judgments
Dagogo-Jack, Sokiente W.; Forehand, Mark R. - In: Journal of marketing research : JMR 55 (2018) 6, pp. 934-950
Persistent link: https://www.econbiz.de/10011971291
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The effect of embarrassment on preferences for brand conspicuousness : the roles of self-esteem and self-brand connection
Song, Xiaobing; Huang, Feifei; Li, Xiuping - In: Journal of consumer psychology : JCP : the official … 27 (2017) 1, pp. 69-83
Persistent link: https://www.econbiz.de/10011771828