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Turning customer satisfaction measurements into action
Olsen, Line Lervik; Witell, Lars; Gustafsson, Anders - In: Journal of service management 25 (2014) 4, pp. 556-571
Persistent link: https://www.econbiz.de/10010405193
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Vision (im)possible? : the effect of in-store signage on customers' visual attention
Otterbring, Tobias; Wästlund, Erik; Gustafsson, Anders; … - In: Journal of retailing and consumer services 21 (2014) 5, pp. 676-684
Persistent link: https://www.econbiz.de/10010407245
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Small details that marke big differences : a radical approach to consumption experience as a firm's differentiating strategy
Bolton, Ruth N.; Gustafsson, Anders; McColl-Kennedy, … - In: Journal of service management 25 (2014) 2, pp. 253-274
Persistent link: https://www.econbiz.de/10010343471
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Service infusion in manufacturing industries
Gustafsson, Anders (contributor) - 2010
Persistent link: https://www.econbiz.de/10008749749
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Theory of attractive quality and life cycles of quality attributes
Löfgren, Martin; Witell, Lars; Gustafsson, Anders - In: The TQM journal : the international review of … 23 (2011) 2, pp. 235-246
Persistent link: https://www.econbiz.de/10008938672
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Identifying ideas of attractive quality in the innovation process
Witell, Lars; Löfgren, Martin; Gustafsson, Anders - In: The TQM journal : the international review of … 23 (2011) 1, pp. 87-99
Persistent link: https://www.econbiz.de/10008938680
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Kundenintegration in der Dienstleistungsentwicklung : Erfahrungen aus Schweden
Edvardsson, Bo; Gustafsson, Anders; Witell, Lars - In: Am Puls wirtschaftlicher Entwicklung : Dienstleistungstrends, (pp. 29-40). 2011
Persistent link: https://www.econbiz.de/10008908837
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Strategic brand management : archetypes for managing brands through paradoxes
Högström, Claes; Gustafsson, Anders; Tronvoll, Bård - In: Journal of business research : JBR 68 (2015) 2, pp. 391-404
Persistent link: https://www.econbiz.de/10010472558
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Does service employees' appearance affect the healthiness of food choice?
Huneke, Tabea; Benoit, Sabine; Shams, Poja; Gustafsson, … - In: Psychology & marketing 32 (2015) 1, pp. 94-106
Persistent link: https://www.econbiz.de/10011287628
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Success factors in new service development and value creation through services
Edvardsson, Bo; Gustafsson, Anders; Enquist, Bo - In: Advances in services innovations, (pp. 165-183). 2007
Persistent link: https://www.econbiz.de/10003387969