Purpose: The purpose of this paper is to design organization message content strategies and analyse their information diffusion on the microblogging website, Twitter. Design/methodology/approach: Using data from 29 brands and 9392 tweets, message strategies on twitter are classified into four...

Purpose This paper aims to investigate customers’ perceptions of the service quality facets of Airbnb accommodation using social exchange theory as a suitable conceptual framework to explain aspects of interactivity between guests and hosts. Design/methodology/approach A self-administered...