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Influence of functional conflicts on marketing capability in channel relationships
Tang, Thuong Phat; Fu, Xiaorong; Xie, Qinghong - In: Journal of business research : JBR 78 (2017), pp. 252-260
Persistent link: https://www.econbiz.de/10011736340
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Retail buyer and manufacturer influence
Subramanian, Upender; Zhang, Z. John - In: Management science : journal of the Institute for … 70 (2024) 11, pp. 8044-8066
Persistent link: https://www.econbiz.de/10015145038
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Sales and operations planning : using the internet and internet-based tools to further supply chain intergration
Stone, Merlin David; Woodcock, Neil David - In: Journal of research in interactive marketing : … 8 (2014) 1, pp. 18-36
Persistent link: https://www.econbiz.de/10010336910
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Customer heterogeneity in the development of e-loyalty
Chocarro, Raquel; Cortiñas, Monica; Villanueva, Maria Luisa - In: Journal of research in interactive marketing : … 9 (2015) 3, pp. 190-213
Persistent link: https://www.econbiz.de/10011418526
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Typologies and touchpoints : designing multi-channel digital strategies
Straker, Karla; Wrigley, Cara; Rosemann, Michael - In: Journal of research in interactive marketing : … 9 (2015) 2, pp. 110-128
Persistent link: https://www.econbiz.de/10011302389
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A comparison of social media marketing between B2B, B2C and mixed business models
Iankova, Severina; Davies, Iain; Archer-Brown, Chris; … - In: Industrial marketing management : the international … 81 (2019), pp. 169-179
Persistent link: https://www.econbiz.de/10012107706
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The effects of distributor relationship commitment and relationship exploration on opportunism : the moderating roles of exchange uncertainties and network factors
Tse, Sin Yan; Wang, Danny T.; Zhang, Tracy J. - In: Industrial marketing management : the international … 83 (2019), pp. 301-313
Persistent link: https://www.econbiz.de/10012146632
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Overcoming vulnerability : channel design strategies to alleviate vulnerability perceptions in customer journeys
Wünderlich, Nancy V.; Hogreve, Jens; Chowdhury, Ilma Nur; … - In: Journal of business research : JBR 116 (2020), pp. 377-386
Persistent link: https://www.econbiz.de/10012257627
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Structure of channel management and agency theory : relationship marketing approach for fast moving consumer goods (FMCG) business
Trihatmoko, R. Agus; Harsono, Mugi; Wahyuni, Salamah; … - In: Inventi impact: retailing & consumer services (2019) 1, pp. 17-30
Persistent link: https://www.econbiz.de/10012287681
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Forms of supplier relationship exploration and distributor performance
Wang, Meng; Zhao, Danyang; Gu, Flora Fang - In: European journal of marketing 57 (2023) 4, pp. 1161-1185
Persistent link: https://www.econbiz.de/10014252263