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1
The interplay between consumer self-view, cognitive style, and creative visual metaphors in print
advertising
Myers, Jun
;
Jung, Jae Min
- In:
Journal of marketing communications
25
(
2019
)
3
,
pp. 229-246
Persistent link: https://www.econbiz.de/10012203290
Saved in:
2
A green picture is worth a thousand words? : effects of visual and textual environmental appeals in
advertising
and the moderating role of product
involvement
Xue, Fei
;
Muralidharan, Sidharth
- In:
Journal of promotion management : JPM
21
(
2015
)
1
,
pp. 82-106
Persistent link: https://www.econbiz.de/10011304628
Saved in:
3
Visual metaphors in ads : the inverted-U effects of incongruity on processing pleasure and ad effectiveness
Mohanty, Praggyan
;
Ratneshwar, Srinivasan
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 443-460
Persistent link: https://www.econbiz.de/10011532998
Saved in:
4
Metaphor as visual thinking in
advertising
and its effects : focus on brand familiarity and product
involvement
Kim, Soojin
;
Kim, Jihye
;
Kim, Eunice
- In:
Journal of promotion management : JPM
23
(
2017
)
5
,
pp. 654-672
Persistent link: https://www.econbiz.de/10011799553
Saved in:
5
Visual metaphors and white space : how the visual rhetorical language in
advertising
influences consumer responses to paradox brands
Huang, Xiaozhi
;
Wei, Meiting
;
Cao, Xin
- In:
Journal of retailing and consumer services
81
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10015117774
Saved in:
6
Visuals misleading consumers? : testing the visual superiority effect in
advertising
Kim, Kyongseok
;
Kim, Hyang Sook
- In:
Journal of consumer marketing
39
(
2022
)
1
,
pp. 78-92
Persistent link: https://www.econbiz.de/10013165314
Saved in:
7
The curious versus the overwhelmed : factors influencing QR codes scan intention
Okazaki, Shintaro
;
Navarro, Angeles
;
Mukherji, Prokriti
; …
- In:
Journal of business research : JBR
99
(
2019
),
pp. 498-506
Persistent link: https://www.econbiz.de/10012023703
Saved in:
8
The influence of humor in
advertising
: explaining the effects of humor in two-sided messsages
Eisend, Martin
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 962-973
Persistent link: https://www.econbiz.de/10013186896
Saved in:
9
Effects of varying
involvement
level within a television program on recall of cognitive versus affective advertisement
Soni, Mayank Jyotsna
- In:
The journal of consumer marketing
34
(
2017
)
4
,
pp. 338-348
Persistent link: https://www.econbiz.de/10011691610
Saved in:
10
Personification in
advertising
: using a visual metaphor to trigger anthropomorphism
Delbaere, Marjorie
;
McQuarrie, Edward F.
;
Phillips, …
- In:
Journal of advertising : official publication of the …
40
(
2011
)
1
,
pp. 121-130
Persistent link: https://www.econbiz.de/10009009156
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