Narrow search
Showing 1 - 10 of 39
Cover Image
Experimental discourse in marketing : a methodical inquiry into practice and theory
Kahle, Lynn - 2012 - 1. edition
Persistent link: https://www.econbiz.de/10009721614
Cover Image
The nine nations of North America and the value basis of geographic segmentation
Kahle, Lynn R. - In: Journal of marketing 50 (1986) 2, pp. 37-47
Persistent link: https://www.econbiz.de/10001012001
Cover Image
Physical attractiveness of the celebrity endorser : a social adaptation perspective
Kahle, Lynn R. - In: Journal of consumer research : JCR ; an … 11 (1985) 4, pp. 849-967
Persistent link: https://www.econbiz.de/10001263371
Cover Image
Contemporary research on consumer and business social values : special issue on social values
Kahle, Lynn R. (contributor) - In: Journal of business research : JBR 20 (1990) 2, pp. 81-190
Persistent link: https://www.econbiz.de/10001089281
Cover Image
Evaluating Negative Information in Online Consumer Discussions: From Qualitative Analysis to Signal Detection
Boush, David M.; Kahle, Lynn - In: Journal of euro-marketing 11 (2001) 2, pp. 89
Persistent link: https://www.econbiz.de/10007169083
Cover Image
Internet applications in Euromarketing
Kahle, Lynn R. (contributor) - 2002
Persistent link: https://www.econbiz.de/10001692164
Cover Image
Evaluating negative information in online consumer discussions: from qualitative analysis to signal detection
Boush, David M.; Kahle, Lynn - In: Internet applications in Euromarketing, (pp. 89-105). 2002
Persistent link: https://www.econbiz.de/10002403332
Cover Image
The values of Americans : implications for consumer adaption
Kahle, Lynn R. - In: Personal values and consumer psychology, (pp. 77-86). 1984
Persistent link: https://www.econbiz.de/10002201438
Cover Image
The New Paradigm Marketing Model
Kahle, Lynn; Marshall, R.; Kropp, Fredric - In: Journal of euro-marketing 12 (2003) 3-4, pp. 99-122
Persistent link: https://www.econbiz.de/10007155971