Recent years have spotted a majorboost in consumers turning to green consumption due to escalating sustainable development. Following this, how consumption values, green trust and greenwash affect green purchase intention remain unexplored in emerging economy. Drawing on the theory of...

As environmental awareness increases, consumers tend to focus more on environmental friendly products. The literature on green consumption has recently focused on the Asian markets, in particular, the populous country of the world 'china'. Despite many efforts by the marketers to promote the...

There are various factors, such as the use of growth hormones, chemical additives in animal feed, animal welfare, health issues, and environmental concerns, which have led to a steady increase in global consumption of organic meat. The literature on organic consumer behaviour recently focuses on...

Corporate social responsibility (CSR) and technological innovation (TI) are two fundamental driving forces for sustainable development. The importance of the CSR-TI relationship has grown in prominence over recent years. This study is motivated by two research questions: (1) What makes the...

Purpose This study examines the relationship between green psychological benefits and green apparel purchase behavior using stimulus–organism–response (S-O-R) theory and a serial multiple mediation model. Design/methodology/approach Data were collected from 250 Lithuanians using a...