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How product-environment brightness contrast and product disarray impact consumer choice in retail environments
Reynolds-McIlnay, Ryann; Morrin, Maureen; Nordfält, Jens - In: Journal of retailing 93 (2017) 3, pp. 266-282
Persistent link: https://www.econbiz.de/10011744775
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On the other hand ... : enhancing promotional effectiveness with haptic cues
Maille, Virginie; Morrin, Maureen; Reynolds-McIlnay, Ryann - In: Journal of marketing research 57 (2020) 1, pp. 100-117
Persistent link: https://www.econbiz.de/10012177920
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Scent marketing : an overview
Morrin, Maureen - In: Sensory marketing : research on the sensuality of products, (pp. 75-86). 2010
Persistent link: https://www.econbiz.de/10003933192
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No longer green with envy : Objectifying and destroying negative consumer emotions
Soesilo, Primidya K. M.; Morrin, Maureen; Onuklu, Nese … - In: Journal of Consumer Affairs 55 (2021) 3, pp. 1111-1138
Persistent link: https://www.econbiz.de/10012635911
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From Glossy to Greasy : The Impact of Learned Associations on Perceptions of Food Healthfulness
Ye, Ning; Morrin, Maureen; Kampfer, Kristina - In: Journal of Consumer Psychology 30 (2019) 1, pp. 96-124
Persistent link: https://www.econbiz.de/10012083055
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A manuscript's journey through peer review : insights from almost 3,000 editorial decisions at the Journal of Marketing Research : editorial
Gupta, Sachin; Danaher, Peter J.; Mittal, Vikas; … - In: Journal of marketing research 60 (2023) 5, pp. 835-846
Persistent link: https://www.econbiz.de/10014384285
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Mitigation in marketing : concept, definition, and scope
Gupta, Sachin; Danaher, Peter J.; Mittal, Vikas; … - In: Journal of marketing research 61 (2024) 4, pp. 587-597
Persistent link: https://www.econbiz.de/10015168279
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The impact of outcome elaboration on suscepttibility to contextual and presentation biases
Nenkov, Gergana Y.; Inman, J. Jeffrey; Hulland, John; … - In: Journal of marketing research : JMR 46 (2009) 6, pp. 764-776
Persistent link: https://www.econbiz.de/10003927135
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Improving the crystal ball : harnessing consumer input to create retail prediction markets
Kaufman-Scarborough, Carol; Morrin, Maureen; Bradlow, … - In: Journal of research in interactive marketing : … 4 (2010) 1, pp. 30-45
Persistent link: https://www.econbiz.de/10003982752
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Product scent and memory
Krishna, Aradhna; Lwin, May O.; Morrin, Maureen - In: Journal of consumer research : JCR ; an … 37 (2010/11) 1, pp. 57-67
Persistent link: https://www.econbiz.de/10003982915