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Why do advertisers use puns? : a linguistic perspective

Djafarova, Elmira - In: Journal of advertising research 48 (2008) 2, pp. 267-275

Persistent link: https://www.econbiz.de/10003742678

Why do advertisers use visual metaphors? : a pragmatic perspective

Djafarova, Elmira - In: The marketing review 16 (2016) 2, pp. 203-214

Persistent link: https://www.econbiz.de/10011642146

Why Do Advertisers Use Puns? A Linguistic Perspective

Djafarova, Elmira - In: Journal of advertising research 48 (2008) 2, pp. 267-275

Persistent link: https://www.econbiz.de/10008074612

Development and Opportunities for Ecotourism in Russia

Trofimenko, Oxana; Djafarova, Elmira - 2012

This paper explores the development and opportunities for ecotourism in Russia. The discussion starts with an overview of concept of sustainable tourism and then moves on to examine more specific opportunities for development of ecotourism. Lack of literature on this discourse of tourism in...

Persistent link: https://www.econbiz.de/10014164257

Intergenerational succession and corporate philanthropy : a stakeholder perspective

Zhang, Lijie; Lin, Zhibin; Huang, Wei; Djafarova, Elmira; … - In: International journal of entrepreneurial behavior & research 30 (2024) 10, pp. 2652-2673

Persistent link: https://www.econbiz.de/10015272174

Language of tourism advertising : a pragmatic approach

Djafarova, Elmira; Waring, Teresa - In: Tourism analysis : an interdisciplinary tourism & … 17 (2012) 2, pp. 233-237

Persistent link: https://www.econbiz.de/10009580577

The contribution of figurative devices to representation of tourism images

Djafarova, Elmira; Andersen, Hans Christian - In: Journal of vacation marketing : an international journal 14 (2008) 4, pp. 291-303

Persistent link: https://www.econbiz.de/10003788513

Exploring user-generated images in online reviews of hotels

Djafarova, Elmira; Deluce, Brian - In: Tourism analysis : an interdisciplinary tourism & … 23 (2018) 3, pp. 323-335

Persistent link: https://www.econbiz.de/10011929572

Special issue: Academy of Marketing Annual Conference 2016 : redical marketing

McLeay, Fraser (ed.); Coates, Nigel (ed.); … - Academy of Marketing / Conference <49., 2016, … - 2017

Persistent link: https://www.econbiz.de/10011746348

Editorial: "radical marketing, meet Newcastle upon Tyne" : reflections on a memorable AM2016

McLeay, Fraser; Coates, Nigel; Djafarova, Elmira; Hart, … - In: Journal of marketing management : MM 33 (2017) 9/10, pp. 673-678

Persistent link: https://www.econbiz.de/10011746977