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Impact of misleading/false advertisement to consumer behaviour

Nuseir, Mohammed T. - In: International journal of economics and business research 16 (2018) 4, pp. 453-465

Persistent link: https://www.econbiz.de/10011990734

How big data is used in expanding marketing activities

Nuseir, Mohammed T. - In: International journal of economics and business research 16 (2018) 4, pp. 466-475

Persistent link: https://www.econbiz.de/10011990737

The extent of the influences of social media in creating "impulse buying" tendencies

Nuseir, Mohammed T. - In: International journal of business innovation and … 21 (2020) 3, pp. 324-335

Persistent link: https://www.econbiz.de/10012199534

Implementation of accounting standards as a company marketing strategy to attract shareholders

Nuseir, Mohammed T. - In: International journal of economics and business … 19 (2020) 1, pp. 19-29

Persistent link: https://www.econbiz.de/10012175680

The effects of sponsorship on the promotion of sports events

Nuseir, Mohammed T. - In: International journal of business innovation and … 22 (2020) 2, pp. 191-207

Persistent link: https://www.econbiz.de/10012250900

Assessing the impact of brand equity and customer experience on brand loyalty in the United Arab Emirates' hotel industry

Nuseir, Mohammed T. - In: International journal of business excellence : IJBEX 25 (2021) 4, pp. 459-473

Persistent link: https://www.econbiz.de/10012798424

Is advertising on social media effective? : an empirical study on the growth of advertisements on the Big Four (Facebook, Twitter, Instagram, WhatsApp)

Nuseir, Mohammed T. - In: International journal of procurement management 13 (2020) 1, pp. 134-142

Persistent link: https://www.econbiz.de/10012178404

Assessing the impact of brand equity and demographic characteristics on brand loyalty : the mediating role played by customer experience in United Arab Emirates' hotel industry

Nuseir, Mohammed T. - In: Journal of hospitality & tourism research : JHTR ; the … 46 (2022) 5, pp. 905-922

Persistent link: https://www.econbiz.de/10013257065

Antecedents of entrepreneurial intentions in smart city of Neom Saudi Arabia: Does the entrepreneurial education on artificial intelligence matter?

Nuseir, Mohammed T.; Aljumah, Ahmad - In: Cogent Business & Management 7 (2020) 1, pp. 1-16

The main purpose of this empirical study is to explore the entrepreneurial self-efficacy, and entrepreneurial competency as antecedents to the entrepreneurial intentions in smart city of Neom Saudi Arabia. Additionally, the study has also examined the mediating role of entrepreneurial education...

Persistent link: https://www.econbiz.de/10012657254

Study‐based moderators influencing the relationship between organizational climate and employee's organization commitment : A meta‐analysis

Arora, Nitin; Nuseir, Mohammed T.; Nusair, Talal T.; … - In: EuroMed Journal of Business 7 (2012) 2, pp. 201-220

Purpose – This paper seeks to measure the relationship between organizational climate (OCL) with organizational commitment meta‐analytically and the moderators influencing them. Design/methodology/approach – A meta‐analytic research method was used in this research to determine the...

Persistent link: https://www.econbiz.de/10014729704