Narrow search
Showing 1 - 10 of 68
Cover Image
Need for narrative
Laer, Tom van; Visconti, Luca M.; Feiereisen, Stephanie - In: Journal of marketing management : MM 34 (2018) 5/6, pp. 484-496
Persistent link: https://www.econbiz.de/10011934549
Cover Image
Storytelling in the digital era : a meta-analysis of relevant moderators of the narrative transportation effect
Laer, Tom van; Feiereisen, Stephanie; Visconti, Luca M. - In: Journal of business research : JBR 96 (2019), pp. 135-146
Persistent link: https://www.econbiz.de/10011980774
Cover Image
The means to justify the end : combating cyber harassment in social media
Laer, Tom van - In: Journal of business ethics : JOBE 123 (2014) 1, pp. 85-98
Persistent link: https://www.econbiz.de/10010403972
Cover Image
Not whodunit but whydunit : story characters' motivations influence audience interest in services
Hamby, Anne; Laer, Tom van - In: Journal of service research 25 (2022) 1, pp. 48-65
Persistent link: https://www.econbiz.de/10012887034
Cover Image
Not Whodunit but Whydunit : Story Characters’ Motivations Influence Audience Interest in Services
Hamby, Anne; Laer, Tom van - 2021
Service providers and consumer well-being advocates often share stories to promote audience interest in relevant behavior. This research examines how characters’ motivations for engaging in service-related behavior in such stories influence consumers’ interest in services. Across five...
Persistent link: https://www.econbiz.de/10013244690
Cover Image
In stories we trust : how narrative apologies provide cover for competitive vulnerability after integrity-violating blog posts
Laer, Tom van; Ruyter, Ko de - In: International journal of research in marketing : IJRM ; … 27 (2010) 2, pp. 164-174
Persistent link: https://www.econbiz.de/10003987364
Cover Image
The extended transportation-imagery model : a meta-analysis of the antecedents and consequences of consumers' narrative transportation
Laer, Tom van; Ruyter, Ko de; Visconti, Luca M.; … - In: Journal of consumer research : JCR ; an … 40 (2013/14) 5, pp. 797-817
Persistent link: https://www.econbiz.de/10010253804
Cover Image
Nichts als die Wahrheit
Ludwig, Stephan (interviewee); Laer, Tom van (interviewee);  … - In: Harvard-Business-Manager : das Wissen der Besten 38 (2016) 10, pp. 12-14
Persistent link: https://www.econbiz.de/10011540997
Cover Image
Assessing the effect of narrative transportation, portrayed action, and photographic style on the likelihood to comment on posted selfies
Farace, Stefania; Laer, Tom van; Ruyter, Ko de; … - In: European journal of marketing : EJM 51 (2017) 11/12, pp. 1961-1979
Persistent link: https://www.econbiz.de/10011773807
Cover Image
Untangling a web of lies : exploring automated detection of deception in computer-mediated communication
Ludwig, Stephan; Laer, Tom van; Ruyter, Ko de; … - In: Journal of management information systems : JMIS 33 (2016) 2, pp. 511-541
Persistent link: https://www.econbiz.de/10011616128