Purpose: This paper presents a study using encephalography (EEG) to investigate consumer responses to narrative videos in energy efficiency social marketing. The purpose is to assess the role of attention, working memory, emotion, and imagination in narrative transportation, and how these stages...

The number of social media posts that expose company integrity violations has increased dramatically. In response, some companies empower employees to respond to customer blogs, which requires employees to recognize the customer's perspective. We show that Attentional Bias Modification can be...

With growing environmental and social awareness, corporations are facing rising pressure to engage in corporate social responsibility (CSR); small and medium-sized enterprises (SMEs) are no exception. With operational constraints in resources and time, SMEs may attempt to boost their CSR through...

Purpose: To investigate the effect that interactions between social media user-generated images (UGIs) involving alcohol use, and social media safe-drinking advertising, have on young people’s intention to consume alcohol. Design/methodology/approach: Two empirical studies were conducted...