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Achieving social and economic sustainability through innovations in transformative services : a case of healthcare organizations in an emerging market

Sharma, Amalesh; Borah, Sourav Bikash; Moses, Aditya … - In: Journal of the Academy of Marketing Science 52 (2024) 5, pp. 1366-1390

Persistent link: https://www.econbiz.de/10015192731

Covid-19's impact on supply chain decisions : strategic insights from NASDAQ 100 firms using Twitter data

Sharma, Amalesh; Adhikary, Anirban; Borah, Sourav Bikash - In: Journal of business research : JBR 117 (2020), pp. 443-449

Persistent link: https://www.econbiz.de/10012286535

Understanding the structural characteristics of a firm's whole buyer-supplier network and its impact on international business performance

Sharma, Amalesh; Kumar, V.; Yan, Jun; Borah, Sourav Bikash - In: Journal of international business studies : JIBS ; an … 50 (2019) 3, pp. 365-392

Persistent link: https://www.econbiz.de/10012007026

How does the adoption of digital payment technologies influence unorganized retailers' performance? : an investigation in an emerging market

Adhikary, Anirban; Diatha, Krishna Sundar; Borah, … - In: Journal of the Academy of Marketing Science 49 (2021) 5, pp. 882-902

Persistent link: https://www.econbiz.de/10012614773

Accountability beyond profitability : understanding the impact of marketing actions on environmental and social performance

Sharma, Amalesh; Borah, Sourav Bikash; Adhikary, Anirban; … - In: Marketing accountability for marketing and …, (pp. 193-232). 2021

Persistent link: https://www.econbiz.de/10012654098

Collaboration strategies in buyer-supplier relational (BSR) networks and sustainable firm performance : a trade-off story

Sharma, Amalesh; Pathak, Surya; Borah, Sourav Bikash; … - In: International journal of production economics 253 (2022), pp. 1-18

Persistent link: https://www.econbiz.de/10013448484

Supply base concentration and firm innovation performance : a contingency study of supply base breadth, depth, dispersion, and collaboration

Sharma, Amalesh; Adhikary, Anirban; Borah, Sourav Bikash; … - In: Journal of business research : JBR 174 (2024), pp. 1-15

Persistent link: https://www.econbiz.de/10014548064

Accountability Beyond Profitability: Understanding the Impact of Marketing Actions on Environmental and Social Performance

Sharma, Amalesh; Borah, Sourav Bikash; Adhikary, Anirban; … - In: Marketing accountability for marketing and …, (pp. 193-232). 2021

The extant literature provides much-needed support to understand marketing accountability and how marketing actions are related to financial performance (FP). However, we have limited understanding of the relationships between marketing actions and firms' social performance (SP) and...

Persistent link: https://www.econbiz.de/10015085887

Ritualization : a strategic tool to position brands in international markets

Sharma, Amalesh; Kumar, V.; Borah, Sourav Bikash - In: Journal of international marketing 25 (2017) 2, pp. 1-24

Persistent link: https://www.econbiz.de/10011709603

Identifying the drivers of luxury brand sales in emerging markets : an exploratory study

Sharma, Amalesh; Soni, Mauli; Borah, Sourav Bikash; … - In: Journal of business research : JBR 111 (2020), pp. 25-40

Persistent link: https://www.econbiz.de/10012237748