Purpose: This paper aims to elucidate health-related transformations experienced by an individual. Building from personal experience offers an understanding of the relational dynamics at play within health transformations, which makes a contribution to realising and facilitating the agency of...

Purpose – People arguably create “storied lives”; including constructing accounts of their leisure that become part of their personal and social identities. These stories are valuable and relevant, not just to themselves, but also to others with whom they choose to share their stories....

This research employs univariate time series modelling approach to assess the dynamics of UK farmland prices. The RICS/RAU Farmland Price Index for England and Wales is selected as a dependent variable. The techniques used include Single Exponential Smoothing, Holt’s Linear Trend and ARMA...

Purpose – This paper seeks to explore whether the global market segment Generation Y shares a common perception of a specific consumption activity, namely bungy jumping, and how perceptions of cool operate around that. Design/methodology/approach – A qualitative methodology is adopted,...

Purpose – Are peaches, Caesar salad and chocolate masculine or feminine food? Literature suggests that there is a clear association between certain types of food, portion sizes and gendered identities. This research paper and short film aims to explore the theory in practice of food...

Purpose The purpose of this paper is to illustrate the methodological significance and potential of integrating Facebook in ethnographic research. The authors discuss how friendly relationships with participants could be initiated, fostered and managed by incorporating Facebook in ethnographic...

Purpose – The purpose of this paper is to develop a conceptual framework which deepens our understanding of identity negotiation and formation in a collectivistic Asian context. Drawing from a three-year, multi-method ethnographic research process, the authors explore how contemporary Asian...