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Do brands lack personality?
Romaniuk, Jenni; Ehrenberg, Andrew - In: Marketing theory 12 (2012) 3, pp. 333-339
Persistent link: https://www.econbiz.de/10010047936
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Brand relationship and personality theory : metaphor or consumer perceptual reality?
Avis, Mark; Aitken, Robert; Ferguson, Shelagh - In: Marketing theory 12 (2012) 3, pp. 311-331
Persistent link: https://www.econbiz.de/10010047937
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A global culture of cool? Generation Y and their perception of coolness
Ferguson, Shelagh - In: Young consumers : insight and ideas for responsible … 12 (2011) 3, pp. 265-276
Persistent link: https://www.econbiz.de/10009286519
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Understanding value from arts sponsorship : a social exchange theory perspective
Tyrie, Anna; Ferguson, Shelagh - In: Arts marketing : an international journal ; AM 3 (2013) 2, pp. 131-153
Persistent link: https://www.econbiz.de/10010233204
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Do brands lack personality?
Romaniuk, Jenni; Ehrenberg, Andrew - In: Marketing theory 12 (2012) 3, pp. 333-339
Persistent link: https://www.econbiz.de/10009658891
Cover Image
Brand relationship and personality theory : metaphor or consumer perceptual reality?
Avis, Mark; Aitken, Robert; Ferguson, Shelagh - In: Marketing theory 12 (2012) 3, pp. 311-331
Persistent link: https://www.econbiz.de/10009658901
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Gendered identity negotiations through food consumption
Turner, Katie; Ferguson, Shelagh; Craig, Julia; … - In: Young consumers : insight and ideas for responsible … 14 (2013) 3, pp. 280-288
Persistent link: https://www.econbiz.de/10010188073
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Adapting ethnography : an example of emerging relationships, building turst, and exploring complex consumer landscapes
Edirisingha, Prabash; Aitken, Robert; Ferguson, Shelagh - 2014
Persistent link: https://www.econbiz.de/10010475607
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From "me" to "we" : negotiating new family identity through meal consumption in Asian cultures
Edirisingha, Prabash Aminda; Ferguson, Shelagh; Aitken, Rob - In: Qualitative market research : an international journal 18 (2015) 4, pp. 477-496
Persistent link: https://www.econbiz.de/10011497260
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From "participant" to “friend” : the role of Facebook engagement in ethnographic research
Edirisingha, Prabash Aminda; Abarashi, Jamal; Ferguson, … - In: Qualitative market research : an international journal 20 (2017) 4, pp. 416-434
Persistent link: https://www.econbiz.de/10011814279