Hibbard, Jonathan D.; Hogan, John E.; Smith, Gerald R. - In: Journal of Business & Industrial Marketing 18 (2003) 4/5, pp. 376-387
The emerging focus on relationships as strategic assets has encouraged scholars to reexamine their potential for creating value for the firm and its shareholders. This article resolves some of the ambiguity regarding the way firms can understand and measure the value of a business relationship...