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11
CCT applied research and the limits of consumers' heroicisation
Cova, Bernard
;
Cova, Véronique
- In:
Journal of marketing management : MM
30
(
2014
)
11/12
,
pp. 1086-1100
Persistent link: https://www.econbiz.de/10010433932
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12
Tribal aspects of postmodern consumption research : the case of French in-line roller skaters
Cova, Bernard
;
Cova, Véronique
-
2009
Persistent link: https://www.econbiz.de/10003784800
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13
La question de la durabilité de la récup' à travers le prisme d'internet?
Mani, Zied
;
Cova, Véronique
- In:
Recherche et applications en marketing
29
(
2014
)
3
,
pp. 56-73
Persistent link: https://www.econbiz.de/10011475235
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14
Ethnographies of a Mediterranean vestaval : the passeggiata
Cova, Bernard
;
Cova, Véronique
;
El Jurdi, Hounaida
- In:
Contemporary consumer culture theory
,
(pp. 130-152)
.
2017
Persistent link: https://www.econbiz.de/10011665435
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15
La distance psychologique comme outil actionnable par les managers
Didi Alaoui, Mohamed
;
Cova, Véronique
- In:
Recherche et applications en marketing : RAM
36
(
2021
)
4
,
pp. 58-82
Persistent link: https://www.econbiz.de/10012660517
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16
Pain, suffering and the consumption of spirituality : a toe story
Cova, Véronique
;
Cova, Bernard
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
5/6
,
pp. 565-585
Persistent link: https://www.econbiz.de/10012178406
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17
A consumer demands-resources model of engagement : theoretical and managerial contributions from a cross-validated predictive ability test procedure
Capeau, Fanny
;
Valette-Florence, Pierre
;
Cova, Véronique
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014551492
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18
How psychological distance shapes hedonic consumption : the moderating role of the need to justify
Didi Alaoui, Mohamed
;
Valette-Florence, Pierre
;
Cova, …
- In:
Journal of business research : JBR
146
(
2022
),
pp. 57-69
Persistent link: https://www.econbiz.de/10013271375
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