Similar Search Results

The study of predictors of online advertising influencing the web-based purchase intention of young consumers

Misra, Vaibhav; Dwivedi, Sunita - In: International journal of electronic customer … 14 (2023) 1, pp. 83-101

Persistent link: https://www.econbiz.de/10014309501

The impact of social media advertising on purchase intention : the mediation role of consumer brand engagement

Weeraporn Supotthamjaree; Preeda Srinaruewan - In: International journal of internet marketing and … 15 (2021) 5/6, pp. 498-526

Persistent link: https://www.econbiz.de/10012670713

From empathetic hearts to digital hands : a study of compassion and donation behavior in social media advertising

Kim, Min-Seong; Kim, Jihye - In: Journal of retailing and consumer services 79 (2024), pp. 1-13

Persistent link: https://www.econbiz.de/10015100810

Social media advertising features that enhance consumers' positive responses to ads

Hassan, Heba E. - In: Journal of promotion management : innovations in … 30 (2024) 5, pp. 874-900

Persistent link: https://www.econbiz.de/10015049470

Examining some dynamics related to YouTube ad clutter in a high-clutter context

Senarathna, Tharindu; Wijetunga, Dinuka - In: South Asian journal of marketing 5 (2024) 1, pp. 1-14

Purpose This study aimed to test some dynamics related to YouTube advertising clutter and viewers' attitudes towards … having an optimum level of advertising because clutter resulting in high ad irritation leading to a negative attitude towards …

Persistent link: https://www.econbiz.de/10015049546

The effect of social media advertisements on the AIDA model for young consumers in India

Kapoor, Kunal; Kumar, Divyansha; Vashisht, Anubha - In: International journal of business and globalisation : IJBG 38 (2024) 2, pp. 188-206

Persistent link: https://www.econbiz.de/10015376751

Minimising display advertising avoidance on social media platforms - the role of exposure condition, personalisation, and personality traits

Odoom, Priscilla Teika; Odoom, Raphael; Braimah, … - In: International journal of electronic marketing and … 16 (2025) 1, pp. 104-132

Persistent link: https://www.econbiz.de/10015357944

Spreading the word through likes on Facebook : evaluating the message strategy effectiveness of Fortune 500 companies

Swani, Kunal; Milne, George R.; Brown, Brian P. - In: Journal of research in interactive marketing : … 7 (2013) 4, pp. 269-294

Persistent link: https://www.econbiz.de/10010222782

Consumers' attitude towards social media advertising and their behavioural response : the moderating role of corporate reputation

Boateng, Henry; Okoe, Abednego Feehi - In: Journal of research in interactive marketing : … 9 (2015) 4, pp. 299-312

Persistent link: https://www.econbiz.de/10011456005

Social media advertising : factors influencing consumer ad avoidance

Ferreira, Carlos; Michaelidou, Nina; Moraes, Caroline; … - In: Journal of customer behaviour 16 (2017) 2, pp. 183-201

Persistent link: https://www.econbiz.de/10011745843