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Managing relationship marketing in the food service industry

Firdaus, Abdullah; Kanyan, Agnes - In: Marketing intelligence & planning 32 (2014) 3, pp. 293-310

Persistent link: https://www.econbiz.de/10010380727

Drivers of channel equity : linking strategic marketing decisions to market performance

Mathur, Manisha - In: The marketing review 13 (2013) 4, pp. 393-414

Persistent link: https://www.econbiz.de/10010346373

Does relationship communication matter in B2C service relationships?

Balaji, M. S.; Roy, Sanjit; Kok Wei Khong - In: The journal of services marketing 30 (2016) 2, pp. 186-200

Persistent link: https://www.econbiz.de/10011487025

Strategic partnership between SME retailers and modern suppliers in Indonesia : a relationship marketing approach

Setyawan, Anton Agus; Mudhofar, Fairuz; Arum, Yasinta; … - In: Organizations and markets in emerging economies 13 (2022) 2, pp. 317-335

Hunt (1994). This framework is based on trust and commitment as the two key mediating variables. The study surveyed 250 SME … findings showed that trust and commitment to business partnerships mediate the effect of influence strategy on loyalty to …

Persistent link: https://www.econbiz.de/10014532004

Does relationship marketing have a dark side? : a theoretical perspective

Deepika; Singh, Shashank Vikram Pratap; Paul, Mohinder - In: International journal of business innovation and … 30 (2023) 3, pp. 389-406

Persistent link: https://www.econbiz.de/10014293983

The role of relationship marketing and brand love among banking consumers in an emerging market context

Panduro-Ramirez, Jose Alberto; Gallegos-Reyes, Miguel Angel - In: Administrative Sciences : open access journal 14 (2024) 12, pp. 1-17

, demonstrating the positive influence of trust (β = 0.40), commitment (β = 0.08), communication (β = 0.12), and conflict management … (β = 0.08) on brand love. These results demonstrated that trust, as a dimension of relationship marketing, guarantees a … emphasize trust by banks can strengthen brand love and foster developing markets in an emerging economy. Although previous …

Persistent link: https://www.econbiz.de/10015192938

B2B commitment building in emerging markets : the case of Brazil

Graça, Sandra S.; Barry, James M.; Doney, Patricia M. - In: The journal of personal selling & sales management : JPSSM 36 (2016) 2, pp. 105-125

Persistent link: https://www.econbiz.de/10011515677

Audit clients want to cooperate with their external financial auditor, but also remain at arm’s length : a Canadian survey study

Fontaine, Richard; Pilotti, Luciano - In: Journal of accounting and auditing : research & … (2016), pp. 1-14

Persistent link: https://www.econbiz.de/10011595036

The precursor role of cooperation, coordination, and relationship assets in a relationship model

Payan, Janice M.; Hair, Joseph F.; Svensson, Göran; … - In: Journal of business-to-business marketing 23 (2016) 1, pp. 63-79

Persistent link: https://www.econbiz.de/10011496548

Is the theory of trust and commitment in marketing relationships incomplete?

Brown, James R.; Crosno, Jody L.; Tong, Pui Ying - In: Industrial marketing management : the international … 77 (2019), pp. 155-169

Persistent link: https://www.econbiz.de/10012004237