Brand choice is the biased, mindful and behavioral tendency which direct consumer’s predisposition toward a brand. Brand choice is a fundamental element for all marketing strategies. Strong brand choice is the founding block for brand loyalty. Brand loyalty is one of the key drivers of...

National Pension Scheme is introduced by the Government of India, aiming to lead a comfortable life after retirement. The National Pension scheme is extended to all the citizens of India. The scheme is governed and monitored by an established autonomous body set by the Government of India. Very...

Brand Preferences can be defined as the subjective, conscious and behavioral tendencies which influence consumer's predisposition toward a brand. The newspaper has always been one of the most important providers of news and entertainment, despite of the rise of the Internet and of...

Brand choice is the biased, mindful and behavioural tendency which direct consumer's predisposition toward a brand. Brand choice is a fundamental element for all marketing strategies. Strong brand choice is the founding block for brand loyalty. Brand loyalty is one of the key drivers of top-line...

In the textile industry the fiber will be in natural colour, but often we need to add preferred color to the fiber/fabric to add the value for the product and/or as per the end use of the customer reference. To add the color to the fiber/fabric is called the coloration process or dyeing process....

Human Resource Management (HRM) and Operations Management (OM) have been the two broad pillars of management. Though these two subjects are studied by separate communities of scholars, in practice operations managers and human resource manages interact primarily on administrative issues...