Wang, Jiazhuo Georg; Qin, Shuo; Wang, Allison - 2023
: A Front Runner in Digital Marketing -- A Lifestyle in the Third Place: Starbucks’ China Journey -- Creating Beauty that …. What are the undisclosed recipes that brands can follow to capture the attention and emotion of consumers in China? What … market, branding/marketing professionals, financial investors and analysts, business professors and researchers in …