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The mediating role of customer relationship on the social media marketing and purchase intention relationship with special reference to luxury fashion brands

Gautam, Vikas; Sharma, Vikram - In: Journal of promotion management : JPM 23 (2017) 6, pp. 872-888

Persistent link: https://www.econbiz.de/10011799628

Materialism, fashion involvement, fashion innovativeness and use innovativeness : exploring direct and indirect relationships

Gautam, Vikas; Sharma, Vikram - In: Theoretical economics letters 8 (2018) 11, pp. 2444-2459

Persistent link: https://www.econbiz.de/10011911692

Does consideration for future consequences matter in consumer decision to rent electric vehicles?

Srivastava, Ankur; Gautam, Vikas; Sharma, Vikram - In: Energy policy 181 (2023), pp. 1-15

Persistent link: https://www.econbiz.de/10014479168

Linkages between switching barriers and service recovery evaluation : an Indian exploration

Gautam, Vikas - In: Journal of global marketing 26 (2013) 3, pp. 147-154

Persistent link: https://www.econbiz.de/10010189501

An empirical investigation of consumers’ preferences about tourism services in indian context with special reference to state of Himachal Pradesh

Gautam, Vikas - In: Tourism management : research, policies, practice 33 (2012) 6, pp. 1591-1592

Persistent link: https://www.econbiz.de/10009575966

Service quality perceptions of customers about mobile telecommunication services : a case of India

Gautam, Vikas - In: Journal of global marketing 28 (2015) 1, pp. 19-31

Persistent link: https://www.econbiz.de/10010520771

Determinants of knowledge sharing intentions among academics : evidence from an emerging economy

Gautam, Vikas - In: Journal of information & knowledge management : JIKM 22 (2023) 5, pp. 1-19

Persistent link: https://www.econbiz.de/10014494062

Understanding roles of institution based trust and social interactions in social commerce environment

Gautam, Vikas - In: Journal of organizational computing and electronic commerce 34 (2024) 2, pp. 65-84

Persistent link: https://www.econbiz.de/10014554240

Empirical assessment of the causal relationships among lean criteria using DEMATEL method

Sharma, Vikram; Dixit, Amit Rai; Qadri, Mohammad Asim - In: Benchmarking: An International Journal 23 (2016) 7, pp. 1834-1859

Purpose It is difficult for anyone to implement all the lean tools simultaneously. One of the core issues is identifying critical criteria for the successful implementation of lean manufacturing (LM) and evaluating them. The purpose of this paper is to analyze the causal relationships of LM...

Persistent link: https://www.econbiz.de/10014684467

Implementation model for cellular manufacturing system using AHP and ANP approach

Sharma, Vikrant; Gidwani, B.D.; Sharma, Vikram; Meena, M.L. - In: Benchmarking: An International Journal 26 (2019) 5, pp. 1605-1630

Purpose: The purpose of this paper is to visualize the prioritization among essential factors of cellular manufacturing system (CMS) implementation using the analytic hierarchy process (AHP) and analytic network process (ANP) methods. Design/methodology/approach: Based on literature review, 4...

Persistent link: https://www.econbiz.de/10012066432