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Alignment in business-to-business relationships : supplier and customer perspectives from Polish industrial market

Leszczyński, Grzegorz - In: Proceedings of the 20th Annual Conference on Marketing …, (pp. 207-219). 2012

Persistent link: https://www.econbiz.de/10009731017

Sustainable Energy Supply Transition: The Value of Hydrogen for Business Customers

Leszczyński, Grzegorz; De León Almaraz, Sofía - 2024

Purpose: While some hydrogen (H2) products are available in the industrial market, new clean H2 applications are considered critical alternatives in decarbonization efforts. As suppliers need to understand how business customers conceive the value of hydrogen, this paper aims to investigate how...

Persistent link: https://www.econbiz.de/10015060664

Drop and collect survey as the respones to business-to-business marketing research problems in Poland

Leszczyński, Grzegorz; Zieliński, Marek - In: Proceedings of the 15th Annual Conference on Marketing …, (pp. 168-176). 2007

Persistent link: https://www.econbiz.de/10003622688

Sustainable energy supply transition : the value of hydrogen for business customers

Leszczyński, Grzegorz; De-León Almaraz, Sofía - In: The journal of business & industrial marketing 39 (2024) 11, pp. 2478-2496

Persistent link: https://www.econbiz.de/10015095385

Trade fair conferences as business-to-business communication tools : Polish visitor's perspective

Leszczyński, Grzegorz; Zieliński, Marek - In: Proceedings of the 17th Annual Conference on Marketing …, (pp. 241-252). 2009

Persistent link: https://www.econbiz.de/10009499901

The impact of misaligned business communication on the quality of salesperson - buyer relationships

Leszczyński, Grzegorz; Zieliński, Marek - In: The Poznań University of Economics review 13 (2013) 2, pp. 107-136

Persistent link: https://www.econbiz.de/10010199474

Special issue: change in business relationships and networks : concepts and business reality

Fonfara, Krzysztof (ed.); Ratajczak-Mrozek, Milena (ed.); … - 2018

Persistent link: https://www.econbiz.de/10011863724

Change in business relationships and networks : concepts and business reality

Fonfara, Krzysztof; Ratajczak-Mrozek, Milena; … - In: Industrial marketing management : the international … 70 (2018), pp. 1-4

Persistent link: https://www.econbiz.de/10011863728

Knowledge sharing and business tourism products : case of industrial trade fairs

Leszczyński, Grzegorz; Zieliński, Marek - In: Acta scientiarum polonorum / Oeconomia : czasopismo … 14 (2015) 2, pp. 85-94

Persistent link: https://www.econbiz.de/10011339380

Do sales people trust new customers because of who they are?

Gaczek, Piotr; Leszczyński, Grzegorz; Zieliński, Marek - In: The IMP journal 12 (2018) 3, pp. 498-518

Persistent link: https://www.econbiz.de/10011958916