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Balanced centricity and triads...
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Relationship marketing
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Gummesson, Evert
132
Polese, Francesco
24
Mele, Cristina
19
Díaz-Méndez, Montserrat
4
Grönroos, Christian
4
Kuusela, Hannu
3
Lusch, Robert F.
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Närvänen, Elina
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Perry, Chad
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Vargo, Stephen L.
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Deighton, John
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Díaz-Méndez, Mantserrat
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Díaz‐Méndez, Montserrat
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Gr~ongsj÷, Yvonne von Friedrichs
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Grönroos, Evert
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Hausman, Angela
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Hunt, Shelby D.
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Johnston, Wesley J.
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Kriz, Anton
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Lehtinen, Uolevi
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Mi Dahlgaard‐Park, Su
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Narayandas, Das
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Pels, Jaqueline
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Polese, F.
1
Prahalad, C.K.
1
Quazi, Ali
1
Quero, María José
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1
Naples Forum on Service <4., 2015, Neapel>
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European journal of marketing : EJM
6
Journal of service management
6
European Journal of Marketing
5
Journal of Business & Industrial Marketing
5
Journal of Service Management
4
The journal of business & industrial marketing
4
International journal of quality and service sciences
3
Journal of Service Theory and Practice
3
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3
Journal of the Academy of Marketing Science
3
MERCATI E COMPETITIVITÀ
3
Managing service quality : MSQ ; an international journal
3
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2
Industrial marketing management : the international journal for industrial and high-tech firms
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International Journal of Contemporary Hospitality Management
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International Journal of Quality and Service Sciences
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Journal of business market management : jbm
2
Journal of customer behaviour
2
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2
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Management decision : MD
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Qualitative research in organizations and management : an international journal
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The TQM journal : the international review of organizational improvement
2
The journal of services marketing
2
jbm - Journal of Business Market Management
2
Akademilitteratur
1
Applying qualitative methods to marketing management research
1
European Business Review
1
Handbook of service science ; [Vol. 1]
1
Handbuch Dienstleistungsmanagement : von der strategischen Konzeption zur praktischen Umsetzung
1
Internal marketing : directions for management
1
International journal of contemporary hospitality management
1
International journal of cross cultural management : CCM
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International journal of service industry management : IJSIM
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Involving customers in new service development
1
Issues in organization and management series
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Journal of Historical Research in Marketing
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ECONIS (ZBW)
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Other ZBW resources
34
OLC EcoSci
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USB Cologne (EcoSocSci)
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RePEc
6
EconStor
1
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Total relationship marketing : marketing strategy moving from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - the thirty relationships - of a new marketing paradigm incorporating service-dominant logic, B2C, B2B, C2C, CRM, many-to-many marketing, and the value-creating network society
Gummesson, Evert
-
2008
-
3. ed.
Persistent link: https://www.econbiz.de/10004911095
Saved in:
2
Total relationship marketing : marketing strategy moving from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - the thirty relationships - of a new marketing paradigm
Gummesson, Evert
-
2002
-
2. ed.
Persistent link: https://www.econbiz.de/10004754926
Saved in:
3
Qualitative methods in management research
Gummesson, Evert
-
2000
-
2. ed.
Persistent link: https://www.econbiz.de/10004595947
Saved in:
4
Qualitative methods in management research
Gummesson, Evert
-
1991
-
1. print.
Persistent link: https://www.econbiz.de/10004104064
Saved in:
5
Total relationship marketing : from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - the thirty relationships - of the new marketing paradigm
Gummesson, Evert
-
2000
-
Repr.
Persistent link: https://www.econbiz.de/10004041843
Saved in:
6
Ericssons väg till kvalitet : vad den är, vad den inte är, vad den borde vara
Gummesson, Evert
-
1988
Persistent link: https://www.econbiz.de/10000835355
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7
Total relationship marketing : from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - the thirty relationships - of the new marketing paradigm
Gummesson, Evert
-
2000
-
Reprinted
Persistent link: https://www.econbiz.de/10000683730
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8
Productivity, quality and relationship marketing in service operations
Gummesson, Evert
- In:
Handbuch Dienstleistungsmanagement : von der …
,
(pp. 851-872)
.
2001
Persistent link: https://www.econbiz.de/10001599042
Saved in:
9
Internal marketing in the light of relationship marketing and network organizations
Gummesson, Evert
- In:
Internal marketing : directions for management
,
(pp. 27-42)
.
2000
Persistent link: https://www.econbiz.de/10001581413
Saved in:
10
The practical value of adequate marketing management theory
Gummesson, Evert
- In:
Applying qualitative methods to marketing management …
,
(pp. 3-31)
.
2004
Persistent link: https://www.econbiz.de/10001921653
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