Narrow search
Showing 1 - 10 of 77
Cover Image
The impact of web 2.0 on the marketing processes of restaurant businesses
Pencarelli, Tonino; Cioppi, Marco; Curina, Ilaria; … - In: Piccola impresa : rivista internazionale di studi e ricerche (2019) 1, pp. 60-84
Persistent link: https://www.econbiz.de/10012219235
Cover Image
La visibilità on-line delle imprese alberghiere : un possibile modello di misurazione
Cioppi, Marco; Curina, Ilaria; Forlani, Fabio; … - In: Piccola impresa : rivista internazionale di studi e ricerche (2016) 1, pp. 78-98
Persistent link: https://www.econbiz.de/10012219835
Cover Image
L' impatto del web 2.0 sul marketing delle piccole imprese alberghiere
Pencarelli, Tonino; Cioppi, Marco; Forlani, Fabio - In: Piccola impresa : rivista internazionale di studi e ricerche (2015) 2, pp. 11-32
Persistent link: https://www.econbiz.de/10012219616
Cover Image
Brand addiction : brand characteristics and psychological outcomes
Francioni, Barbara; Curina, Ilaria; Hegner, Sabrina M.; … - In: Journal of Consumer Marketing 38 (2020) 2, pp. 125-136
Purpose: This paper aims to empirically test the influence of brand characteristics on brand addiction, as well as the consumers’ behaviors caused by this construct. Design/methodology/approach: The paper adopts a Web-based self-completion survey by achieving a total of 529 completed surveys....
Persistent link: https://www.econbiz.de/10012412571
Cover Image
Brand hate and non-repurchase intention : a service context perspective in a cross-channel setting
Curina, Ilaria; Francioni, Barbara; Hegner, Sabrina; … - In: Journal of retailing and consumer services 54 (2020), pp. 1-10
Persistent link: https://www.econbiz.de/10012238345
Cover Image
Traits and peculiarities of different brand hate behaviours
Curina, Ilaria; Francioni, Barbara; Cioppi, Marco; … - In: Journal of strategic marketing 29 (2021) 3, pp. 227-246
Persistent link: https://www.econbiz.de/10012515820
Cover Image
Predictors of continuance intention of online food delivery services : gender as moderator
Francioni, Barbara; Curina, Ilaria; Hegner, Sabrina; … - In: International journal of retail and distribution management 50 (2022) 12, pp. 1437-1457
Persistent link: https://www.econbiz.de/10013407445
Cover Image
Tourists' satisfaction and sense of belonging in adopting responsible behaviors : the role of on-site and social media involvement in cultural tourism
Dini, Mauro; Curina, Ilaria; Francioni, Barbara; … - In: The TQM journal : the international review of … 35 (2023) 9, pp. 388-410
Persistent link: https://www.econbiz.de/10014460356
Cover Image
Understanding food safety and consumer perception : a mixed-method approach
Francioni, Barbara; Savelli, Elisabetta; Curina, Ilaria; … - In: Total quality management & business excellence 35 (2024) 3/4, pp. 372-387
Persistent link: https://www.econbiz.de/10014513361
Cover Image
Digital transformation and marketing : a systematic and thematic literature review
Cioppi, Marco; Curina, Ilaria; Francioni, Barbara; … - In: Italian journal of marketing : ITJM 2023 (2023) 2, pp. 207-288
Persistent link: https://www.econbiz.de/10014330944