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The interaction field : a revo...
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Hidden in plain sight : how to find and execute your company's next big growth strategy
Joachimsthaler, Erich
;
Joachimsthaler, Erich A.
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003414575
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2
Hidden in plain sight : how to find and execute your company's next big growth strategy
Joachimsthaler, Erich
-
2007
Persistent link: https://www.econbiz.de/10004878164
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3
Strategie und Architektur von Markenportfolios
Joachimsthaler, Erich
;
Pfeiffer, Markus
-
2004
Persistent link: https://www.econbiz.de/10002248959
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4
The lure of global branding
Aaker, David A.
;
Joachimsthaler, Erich
-
2006
Persistent link: https://www.econbiz.de/10003410844
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5
Marketing auf Innovationskurs : mit der DIG-Methode auf der Spur des Kunden
Joachimsthaler, Erich
-
2008
Persistent link: https://www.econbiz.de/10003597494
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6
Von Kommunikation zu Konservation : ein Paradigmenwechsel im Marketing
Heinrich, Hartmut
;
Joachimsthaler, Erich
- In:
Virale Kommunikation : Möglichkeiten und Grenzen des …
,
(pp. 59-78)
.
2009
Persistent link: https://www.econbiz.de/10014563692
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7
Brand Leadership : die Strategie für Siegermarken
Aaker, David A.
;
Joachimsthaler, Erich
-
2001
Persistent link: https://www.econbiz.de/10014477294
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8
SOCIAL ENTERPRISE - The Lure of Global Branding - Attracted by high-profile examples of success, many companies want to create global brands -brands whose positioning, advertising strategy, personality, look, and f eel are in most respects the same across countries. Learn why global brand leadership, not global brands, should instead be their priority
Aaker, David A.
;
Joachimsthaler, Erich
- In:
Harvard business review : HBR
77
(
1999
)
6
,
pp. 137-146
Persistent link: https://www.econbiz.de/10005964202
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9
SOCIAL ENTERPRISE - The Lure of Global Branding - Attracted by high-profile examples of success, many companies want to create global brands -brands whose positioning, advertising strategy, personality, look, and f eel are in most respects the same across countries. Learn why global brand leadership, not global brands, should instead be their priority
Aaker, David A.
;
Joachimsthaler, Erich
- In:
Harvard business review : HBR
77
(
1999
)
6
,
pp. 137-146
Persistent link: https://www.econbiz.de/10005964251
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10
BUILDING BRANDS WITHOUT MASS MEDIA
Joachimsthaler, Erich
;
Aaker, David A.
- In:
Harvard business review : HBR
75
(
1997
)
1
,
pp. 39-52
Persistent link: https://www.econbiz.de/10005986940
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