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Based on the empirical research, this chapter investigated the impact of big data-based techniques typically used in big-data driven E-commerce such as information search, recommendation system, dynamic pricing, and personalisation on the online repurchase intention in Malaysia. This study also...
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Background From the last decade, data mining techniques, employed in particular in customer relationship management, have assumed a key role in the profitability and operations of companies. To support small and medium companies (SMEs), several innovative and continuously improving tools have...
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The Role of Big Data Technologies in Geographically Distributed Medical Organizations’ IT Service Architecture -- Key indicators, innovations, trends and main factors influencing transformation of the building construction industry in Russia -- Explaining the IT Value through the Information...
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