, destination marketing, brand avoidance, sports marketing communications, sponsorship, health and lifestyle branding, digital …1. Marketing Communications and Brand Development - An Introduction -- 2. The Progress of Destination Brand Marketing …-Driven Consumer-Brand Interactions in Mexico: Healthy Food Brands versus Indulgent Food Brands -- 8. Health and Lifestyle Branding …

adaptations (quality expectations, religious shopping, syncretism) and organizational responses (marketing and branding strategies … to speak of shopping and consuming as the "new religions" of Western societies, and (3) religious marketing and branding … of religious consumer society. It integrates and systematizes contributions from economics of religion, marketing, and …