Narrow search
Showing 1 - 10 of 190,569
Cover Image
A cross-cultural exploration of children's preferences of package design : the U. S. and China
Zhang, Dan - In: Journal of international consumer marketing 26 (2014) 5, pp. 391-404
Persistent link: https://www.econbiz.de/10010430573
Cover Image
Exploring age effects on children's preferences of package design : curvilinearity, figurativeness, and complexity
Zhang, Dan - In: Journal of international consumer marketing 32 (2020) 5, pp. 416-434
Persistent link: https://www.econbiz.de/10012312904
Cover Image
What features of green products packaging are more eye catching? : an eye-tracking exploratory study about organic agricultural products
Georgakarakou, Chrisanthi; Riskos, Kyriakos; … - In: International journal of technology marketing : IJTMkt 14 (2020) 2, pp. 93-124
Persistent link: https://www.econbiz.de/10012533924
Cover Image
An investigation of visual components of packaging on food consumer behavior
Ahmadi, Golnesa; Bahrami, Hamid Reza; Ahani, Mona - In: Business and Economic Research : BER 3 (2013) 2, pp. 1-11
Persistent link: https://www.econbiz.de/10009786097
Cover Image
Consumer reaction to new package design
Holmes, Gary R.; Paswan, Audhesh - In: The journal of product & brand management 21 (2012) 2, pp. 109-116
Persistent link: https://www.econbiz.de/10009569991
Cover Image
Place the logo high or low? : using conceptual metaphors of power in packaging design
Sundar, Aparna; Noseworthy, Theodore J. - In: Journal of marketing 78 (2014) 5, pp. 138-151
Persistent link: https://www.econbiz.de/10010419891
Cover Image
Seeing is not necessarily liking : advancing research on package design with eye-tracking
Husić-Mehmedović, Melika; Omegarić, Ismir; Batagelj, … - In: Journal of business research : JBR 80 (2017), pp. 145-154
Persistent link: https://www.econbiz.de/10011771473
Cover Image
Sensory aspects of package design
Krishna, Aradhna; Cian, Luca; Aydınoğlu, Nilüfer Z. - In: Journal of retailing 93 (2017) 1, pp. 43-54
Persistent link: https://www.econbiz.de/10011704683
Cover Image
Look at that body! : how anthropomorphic package shapes systematically appeal to consumers
De Bondt, Caroline; Van Kerckhove, Anneleen; Geuens, Maggie - In: International journal of advertising : the quarterly … 37 (2018) 5, pp. 698-717
Persistent link: https://www.econbiz.de/10012492565
Cover Image
Brand imitation strategy, package design and consumer response : what does it take to make a difference?
Qiao, Fei; Griffin, William Glenn - In: The journal of product & brand management 31 (2022) 2, pp. 177-188
Persistent link: https://www.econbiz.de/10013164300