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1
The influence of green message types on advertising effectiveness for luxury and budget hotel segments
Sahin, Safak
;
Baloglu, Seyhmus
;
Topcuoglu, Esra
- In:
The Cornell hospitality quarterly
61
(
2019
)
4
,
pp. 443-460
Persistent link: https://www.econbiz.de/10012307855
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2
The effect of green influencer message characteristics : framing, construal, and timing
König, Sarah
;
Maier, Erik
- In:
Psychology & marketing
41
(
2024
)
9
,
pp. 1979-1996
Persistent link: https://www.econbiz.de/10015074617
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3
Selling sustainability : making green advertising more concrete with circular economy message framing
Gutentag, Jolie
;
Russell, Cristel Antonia
- In:
International journal of advertising : the review of …
44
(
2025
)
1
,
pp. 47-65
Persistent link: https://www.econbiz.de/10015194214
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4
Going green : how different advertising appeals impact green consumption behavior
Yang, Defeng
;
Lu, Yue
;
Zhu, Wenting
;
Su, Chenting
- In:
Journal of business research : JBR
68
(
2015
)
12
,
pp. 2663-2675
Persistent link: https://www.econbiz.de/10011399668
Saved in:
5
Platform-led green advertising : promote the best or promote by performance
Du, Shaofu
;
Wang, Lei
;
Hu, Li
;
Zhu, Yangguang
- In:
Transportation research / E : an international journal
128
(
2019
),
pp. 115-131
Persistent link: https://www.econbiz.de/10012061122
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6
Advertising strategies and sustainable development : the effects of green advertising appeals and subjective busyness on green purchase intention
Dai, Jiatong
;
Sheng, Guanghua
- In:
Business strategy and the environment
31
(
2022
)
7
,
pp. 3421-3436
Persistent link: https://www.econbiz.de/10013463222
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7
Green advertising receptivity : an initial scale development process
Bailey, Ainsworth Anthony
;
Mishra, Aditya
;
Tiamiyu, …
- In:
Journal of marketing communications
22
(
2016
)
3
,
pp. 327-345
Persistent link: https://www.econbiz.de/10011613179
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8
Influencing consumer engagement in environmentally responsible behavior
Cicala, John E.
;
Carmona, Jesus
;
Oates, Barbara R.
- In:
International journal of management and marketing …
9
(
2016
)
2
,
pp. 1-12
Persistent link: https://www.econbiz.de/10011618299
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9
A study on the influence of eco-labels and green advertising on green brand equity in emerging market
Bang Nguyen Viet
- In:
Journal of promotion management : innovations in …
29
(
2023
)
2
,
pp. 205-227
Persistent link: https://www.econbiz.de/10013483031
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10
Go green : how to influence the perceived effectiveness of a green product?
Chen, Ming-Yi
;
Chiu, Ching-I
- In:
International journal of advertising : the quarterly …
35
(
2016
)
4
,
pp. 622-641
Persistent link: https://www.econbiz.de/10011585278
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