The use of smartphone apps has numerous advantages for app providers and users. However, the users of many smartphone … apps are confronted with a trade-off between usage benefits and preferences for personal data protection. We investigate … the acceptability of data sharing in different hypothetical scenarios describing five types of these apps from key …

Nowadays the smartphone industry becomes one of the most lucrative as well as fast-growing businesses, examining the … of the smartphone growing for mobile game business Industry. The research attempts to review on the salient issues of … playing mobile games, and how such engagement can affect their behavior in smartphone choice. Research has been conducted …

Purpose: More consumers are using mobile applications (apps) to shop for apparel, specifically young adult males. As … these young adult males increase their presence on mobile shopping apps, they are becoming the focus of mobile application … attitude are important considerations for young adult males when shopping for apparel via mobile apps. Furthermore, a number of …

Many mobile app providers offer their apps for free and base their business models on user engagement. However …, declining app usage over time threatens user engagement and the ability of apps to create business value. To keep users engaged …, app providers use gamification, i.e., they link their apps’ core, non-game activities to game elements (e.g., levels …

In order to achieve customer satisfaction, enterprises must manage their own value chains together with their complete … system of proving customer oriented values. The aim of enterprises is not only customer acquisition, but mainly their … retention. It is customer relationship management that deals with this issue. However, the question raised is how to measure the …

finally to propose a new value proposition for WeChat. This paper first identifies customer perceived value (CPV) of mobile … social networking (MSN) apps using Overby and Lee (2004) model followed by critical review of existing value proposition of …

mobile app industry. This study explores customer satisfaction toward gourmet mobile applications, based on the quality of … the app (download delay, visual, navigability and security) and customer reviews (consumer review, providing image and … star rating). Moreover, this study attempts to identify the common characteristics of users of gourmet apps …

Many healthcare apps saw a surge in downloads during the COVID-19 pandemic. However, despite their potential help in … dealing with health, economic and social consequences of the pandemic, only a small proportion of healthcare apps attracted … how apps can increase engagement may not be applicable anymore. We provide an up-to-date analysis on how the role of main …