During recent years, many countries in the world, especially countries in transition and developing countries, invest considerable effort and substantial resources in building and upgrading of its national brand, with the intention to promote it to the international (and domestic) public,...

Radical changes in business environment, especially those that are generated by global economic/financial crisis, highlight the importance of applying modern marketing management concepts. The concept of crisis management concept provides rational analytical framework for performing necessary...

Before the subsequent process of economic transition from a socialist to a market economy, over 80% of arable agricultural land in Serbia has been in private hands. State and social ownership, before privatization, existed in large agricultural complexes. The right of private ownership of...

In this chapter, we analyse macroeconomic importance of agricultural sector in countries of the West Balkans (WB), as well as ways this sector is contributing (or hindering?) the economic growth. We are observing the most important macroeconomic challenges and a macro-picture of the agricultural...

Private banking is related to the individual wealth growth, although the financial crisis has slowed down the growth of GDP in many countries, we cannot ignore the fact that private banking has realized a significant income in the period of financial crises. The globalization process, mergers...

Generation of quality marketing decisions necessarily anticipates existence of a developed system of marketing research. The paper assesses limits of a classic concept of marketing research and stresses specificities of online concepts. The accent is put to a role of information and...

This chapter is focused on numerous issues with respect to establishment, operation and sustainable development of an industrial park. The reason for choosing this topic lies within a realistic assumption that light industrial development may be a generator of economic development in Serbia. On...

The aim of this chapter was to analyse the potential for innovation and competitiveness of small and medium enterprises in Serbia. Presenting the strategy and the project which are determining the innovation of small and medium enterprise, it is necessary to know their significance for the...

The context of competitiveness can be defined as a set of institutions, policies and factors which, in a particular economy, determine the volume of national productivity and the level of economic well-being of the population. In brief, competition reflects the capacity of a national economy to...