//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Corporate visual identity syst...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Unternehmenskultur
20,978
Corporate culture
20,358
Brand management
19,693
Markenführung
19,281
Consumer behaviour
10,223
Konsumentenverhalten
10,179
Markenimage
8,256
Markenartikel
8,251
Brand
8,219
Brand image
8,162
Corporate reputation
6,901
Firmenimage
6,811
Organisation
6,438
Theorie
3,881
Relationship marketing
3,864
Beziehungsmarketing
3,858
Theory
3,837
Deutschland
3,601
Germany
3,207
Organizational behaviour
3,046
Verhalten in Organisationen
3,018
Organizational change
2,882
Corporate social responsibility
2,706
Corporate Social Responsibility
2,704
Organisatorischer Wandel
2,696
Social Web
2,588
Social web
2,585
Unternehmen
2,402
Reputation
2,329
Marketingmanagement
2,299
Marketing management
2,277
Markenpolitik
2,231
Management
2,227
Führungsstil
2,094
Leadership style
2,060
Organization
1,954
Unternehmensethik
1,866
Online-Marketing
1,856
USA
1,839
Internet marketing
1,833
more ...
less ...
Online availability
All
Undetermined
19,216
Free
8,144
CC license
885
Type of publication
All
Article
35,068
Book / Working Paper
20,908
Journal
197
Other
22
Type of publication (narrower categories)
All
Article in journal
24,904
Aufsatz in Zeitschrift
24,904
Aufsatz im Buch
6,380
Book section
6,380
Hochschulschrift
2,417
Graue Literatur
2,227
Non-commercial literature
2,227
Thesis
1,626
Working Paper
1,522
Collection of articles of several authors
1,463
Sammelwerk
1,463
Arbeitspapier
1,412
research-article
1,249
Aufsatzsammlung
1,220
Case study
1,169
Fallstudie
1,169
Dissertation u.a. Prüfungsschriften
549
Konferenzschrift
504
Bibliografie enthalten
489
Bibliography included
489
Lehrbuch
473
Textbook
365
Ratgeber
296
Conference paper
280
Konferenzbeitrag
280
Guidebook
266
conceptual-paper
240
Conference proceedings
234
Reprint
224
non-article
220
case-report
187
review-article
163
review
160
Handbook
128
Handbuch
128
Article
122
Interview
93
viewpoint
92
Fallstudiensammlung
81
Collection of articles written by one author
74
more ...
less ...
Language
All
English
43,207
German
11,079
Undetermined
1,561
French
165
Russian
58
Spanish
58
Polish
57
Italian
55
Swedish
41
Dutch
23
Hungarian
14
Danish
13
Lithuanian
13
Norwegian
13
Czech
7
Portuguese
7
Bulgarian
5
Croatian
5
Japanese
5
Serbian
5
Ukrainian
4
Finnish
3
Slovak
3
Slovenian
3
Estonian
2
Korean
2
Romanian
2
Turkish
2
Chinese
2
Valencian
1
Kazakh
1
Mongolian
1
Vietnamese
1
more ...
less ...
Author
All
Burmann, Christoph
134
Esch, Franz-Rudolf
134
Melewar, T. C.
120
Baumgarth, Carsten
96
Balmer, John M. T.
70
Meffert, Heribert
68
Wiedmann, Klaus-Peter
68
Foroudi, Pantea
65
Huber, Frank
65
Keller, Kevin Lane
64
Bruhn, Manfred
63
De Chernatony, Leslie
49
Schreyögg, Georg
49
Tomczak, Torsten
49
Ahlert, Dieter
47
Bang, Nguyen
47
Clegg, Stewart
46
Loureiro, Sandra Maria Correia
45
Alvesson, Mats
44
Bauer, Hans H.
40
Gupta, Suraksha
40
Merrilees, Bill
40
Phau, Ian
40
Schmidt, Holger J.
40
Ind, Nicholas
38
Schein, Edgar H.
38
Vrontis, Demetris
38
Ko, Eunju
37
Schultz, Majken
37
Swoboda, Bernhard
36
Han, Heesup
35
Iglesias, Oriol
35
Sackmann, Sonja A.
35
Sattler, Henrik
35
Schwaiger, Manfred
35
Veloutsou, Cleopatra
35
Guzman, Francisco
34
Hofstede, Geert
33
Kernstock, Joachim
33
Romaniuk, Jenni
33
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
234
National Bureau of Economic Research
66
Haufe-Lexware GmbH & Co. KG
43
Edward Elgar Publishing
41
Springer-Verlag GmbH
38
Verlag Franz Vahlen
37
Verlag Dr. Kovač
34
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
29
International Water Management Institute (IWMI)
28
Bertelsmann Stiftung
27
Gesellschaft zur Erforschung des Markenwesens
26
IGI Global
20
Information Resources Management Association
20
Campus Verlag
19
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
18
Books on Demand GmbH <Norderstedt>
17
Springer Gabler <Firma>
14
Springer International Publishing
13
European Commission / Joint Research Centre
11
OECD
11
Wiley-VCH
11
C.E.P.R. Discussion Papers
10
Europäische Union
10
Helmut-Schmidt-Universität/Universität der Bundeswehr Hamburg
10
Universität <Rostock> / Lehrstuhl für Wirtschafts- und Organisationspsychologie
10
NetLibrary, Inc
9
Nomos Verlagsgesellschaft
9
Schmalenbach-Gesellschaft zur Förderung der Betriebswirtschaftlichen Forschung und Praxis / Arbeitskreis Organisation
9
W. Kohlhammer GmbH
9
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
9
Kommunale Gemeinschaftsstelle für Verwaltungsvereinfachung <Köln>
8
Université Paris-Dauphine (Paris IX)
8
Bertelsmann-Stiftung
7
European Commission / Directorate-General for Education, Youth, Sport and Culture
7
Friedrich-Schiller-Universität Jena
7
Redline Verlag
7
Rheinisch-Westfälische Technische Hochschule Aachen
7
Universität Mannheim
7
Verband für Arbeitsstudien und Betriebsorganisation
7
Deutschland / Bundesrechnungshof
6
more ...
less ...
Published in...
All
Journal of business research : JBR
879
The journal of brand management : an international journal
639
SpringerLink / Bücher
605
The journal of product & brand management
446
Journal of retailing and consumer services
395
Journal of business ethics : JOBE
380
International journal of hospitality management
226
Strategic Direction
220
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
200
Springer eBook Collection
200
Corporate reputation review : an international journal
188
Industrial marketing management : the international journal for industrial and high-tech firms
171
Cogent business & management
169
Psychology & marketing
160
European journal of marketing : EJM
159
Journal of marketing communications
142
Harvard-Business-Manager : das Wissen der Besten
141
Marketing intelligence & planning
140
Asia Pacific journal of marketing and logistics
138
Europäische Hochschulschriften / 5
130
Journal of Product & Brand Management
128
Journal of strategic marketing
128
Business horizons
126
Journal of Organizational Change Management
125
Corporate communications : an international journal
122
Journal of marketing management : MM
121
Administrative Sciences : open access journal
118
Leadership & Organization Development Journal
117
Research
117
Harvard business review : HBR
114
Management Decision
114
International journal of contemporary hospitality management
113
The IUP journal of brand management : IJBRM
111
Corporate social responsibility and environmental management
107
Journal of business ethics : JBE
106
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
105
International Journal of Research in Business and Social Science : IJRBS
101
Human Resource Management International Digest
100
Journal of the Academy of Marketing Science
100
Journal of marketing
98
more ...
less ...
Source
All
ECONIS (ZBW)
48,839
USB Cologne (EcoSocSci)
3,882
Other ZBW resources
2,354
RePEc
642
EconStor
294
BASE
107
USB Cologne (business full texts)
62
ArchiDok
8
OLC EcoSci
7
more ...
less ...
Showing
1
-
10
of
56,195
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The influence of employer branding and employees' personal branding on corporate branding and corporate reputation
Potgieter, Adele
;
Doubell, Marianne
- In:
African journal of business and economic research : AJBER
15
(
2020
)
2
,
pp. 107-133
Persistent link: https://www.econbiz.de/10012666154
Saved in:
2
The dynamic of employees' trust in their organisation in a corporate brand crisis : the bounce-back effect of organisational identification
De Villartay, Sophie
;
Abid-Dupont, Marie-Aude
; …
- In:
Journal of marketing management : JMM ; journal of the …
40
(
2024
)
3/4
,
pp. 260-288
Persistent link: https://www.econbiz.de/10014549752
Saved in:
3
Ethical management of intangible assets in contemporary
organizations
Gambetti, Rossella C.
;
Melewar, T. C.
;
Martin, Kelly D.
- In:
Business ethics quarterly : the journal of the Society …
27
(
2017
)
3
,
pp. 381-392
Persistent link: https://www.econbiz.de/10011735306
Saved in:
4
Employer branding as a strategic corporate reputation management tool
Potgieter, Adele
;
Doubelle, Marianne
- In:
African journal of business and economic research : AJBER
13
(
2018
)
1
,
pp. 135-155
Persistent link: https://www.econbiz.de/10011904977
Saved in:
5
Corporate social responsibility : playing to win, or playing not to lose? ; doing good by increasing the social benefits of a company's core activities
Rekom, Johan van
;
Berens, Guido A. J. M.
;
Halderen, …
- In:
The journal of brand management : an international journal
20
(
2012/13
)
9
,
pp. 800-814
Persistent link: https://www.econbiz.de/10010234904
Saved in:
6
Integrating corporate identity, social responsibility, and reputation : a triadic framework for sustainable branding in hospitality & tourism
Foroudi, Pantea
;
Melewar, T. C.
;
Tzempelikos, Nektarios
; …
- In:
International journal of hospitality management
130
(
2025
),
pp. 1-14
Persistent link: https://www.econbiz.de/10015434695
Saved in:
7
Corporate brand orientation : what is it? ; what of it? ; commentary
Balmer, John M. T.
- In:
The journal of brand management : an international journal
20
(
2012/13
)
9
,
pp. 723-741
Persistent link: https://www.econbiz.de/10010234982
Saved in:
8
The family firm status as part of the brand : relevance and empirical evidence for a potential competitive advantage
Beck, Susanne
-
2016
Persistent link: https://www.econbiz.de/10011567389
Saved in:
9
Good for business : the rise of the conscious corporation
Benett, Andrew
;
O'Reilly, Ann
;
Welch, Greg
-
2009
Persistent link: https://www.econbiz.de/10003822844
Saved in:
10
Corporate Identity und Corporate Design : neues Kompendium
Beyrow, Matthias
(
ed.
);
Kiedaisch, Petra
(
contributor
); …
-
2007
Persistent link: https://www.econbiz.de/10003460714
Saved in:
1
2
3
4
5
6
7
8
9
10
11
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->