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The influence of employer branding and employees' personal branding on corporate branding and corporate reputation
Potgieter, Adele; Doubell, Marianne - In: African journal of business and economic research : AJBER 15 (2020) 2, pp. 107-133
Persistent link: https://www.econbiz.de/10012666154
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The dynamic of employees' trust in their organisation in a corporate brand crisis : the bounce-back effect of organisational identification
De Villartay, Sophie; Abid-Dupont, Marie-Aude; … - In: Journal of marketing management : JMM ; journal of the … 40 (2024) 3/4, pp. 260-288
Persistent link: https://www.econbiz.de/10014549752
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Ethical management of intangible assets in contemporary organizations
Gambetti, Rossella C.; Melewar, T. C.; Martin, Kelly D. - In: Business ethics quarterly : the journal of the Society … 27 (2017) 3, pp. 381-392
Persistent link: https://www.econbiz.de/10011735306
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Employer branding as a strategic corporate reputation management tool
Potgieter, Adele; Doubelle, Marianne - In: African journal of business and economic research : AJBER 13 (2018) 1, pp. 135-155
Persistent link: https://www.econbiz.de/10011904977
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Corporate social responsibility : playing to win, or playing not to lose? ; doing good by increasing the social benefits of a company's core activities
Rekom, Johan van; Berens, Guido A. J. M.; Halderen, … - In: The journal of brand management : an international journal 20 (2012/13) 9, pp. 800-814
Persistent link: https://www.econbiz.de/10010234904
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Integrating corporate identity, social responsibility, and reputation : a triadic framework for sustainable branding in hospitality & tourism
Foroudi, Pantea; Melewar, T. C.; Tzempelikos, Nektarios; … - In: International journal of hospitality management 130 (2025), pp. 1-14
Persistent link: https://www.econbiz.de/10015434695
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Corporate brand orientation : what is it? ; what of it? ; commentary
Balmer, John M. T. - In: The journal of brand management : an international journal 20 (2012/13) 9, pp. 723-741
Persistent link: https://www.econbiz.de/10010234982
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The family firm status as part of the brand : relevance and empirical evidence for a potential competitive advantage
Beck, Susanne - 2016
Persistent link: https://www.econbiz.de/10011567389
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Good for business : the rise of the conscious corporation
Benett, Andrew; O'Reilly, Ann; Welch, Greg - 2009
Persistent link: https://www.econbiz.de/10003822844
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Corporate Identity und Corporate Design : neues Kompendium
Beyrow, Matthias (ed.); Kiedaisch, Petra (contributor);  … - 2007
Persistent link: https://www.econbiz.de/10003460714