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The ubiquitous process of digitization changes economic competition on markets in several ways and leads to the … digital goods and markets. In Germany, national competition law was amended in 2017 in order to accommodate for digitization …
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Part 1: Advancement of Interactive Marketing: An Overview -- Chapter 1: Evolution of Research in Interactive Marketing: A Bibliometric and Thematic Review -- Chapter 2: From Direct Marketing Towards Interactive Marketing: The Evolving Interactive Marketing Tools -- Chapter 3: Bridging the Theory...
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This research investigated the relationships between digital platforms, artificial intelligence (AI) adoption, and organizational innovativeness, presenting e-knowledge and big data analytics capability as mediators and strategic flexibility as a moderator. The study posited that digital...
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