D'Andrea, Guillermo; Silvestri, Luciana; Costa, Leticia; … - In: International marketing : emerging markets, (pp. 33-56). 2011
This exploratory study identifies key pillars on which innovative business models rely in the Latin American retail landscape. First, using qualitative research methods, we delve into the minds of Latin America's emerging consumers to uncover their needs and paradigms. In a region where retail...