Similar Search Results

Försch, Steffen; Haan, Evert de - In: International journal of research in marketing : IJRM ; … 35 (2018) 4, pp. 661-672

Persistent link: https://www.econbiz.de/10011956611

Idemudia, Efosa C. - In: International journal of information technology and … 15 (2016) 3, pp. 195-226

Persistent link: https://www.econbiz.de/10011719661

Nasir, V. Aslihan - In: Journal of internet commerce 16 (2017) 3, pp. 231-254

Persistent link: https://www.econbiz.de/10011804502

Namin, Aidin; Hamilton, Mitchell L.; Rohm, Andrew J. - In: Journal of marketing communications 26 (2020) 2, pp. 115-129

Persistent link: https://www.econbiz.de/10012203397

Despotakis, Stylianos; Yu, Jungju - In: Management science : journal of the Institute for … 69 (2023) 8, pp. 4518-4540

Persistent link: https://www.econbiz.de/10014339266

Försch, Steffen; Skiera, Bernd - In: Improving decision making in real-time bidding, (pp. 85-116). 2018

Persistent link: https://www.econbiz.de/10012267674

Broeder, Peter - In: International journal of business and emerging markets … 10 (2018) 4, pp. 396-408

Persistent link: https://www.econbiz.de/10011983845

Wu, Ya-Ling; Chen, Pei-Chun - In: Information & management : the international journal of … 61 (2024) 4, pp. 1-16

Persistent link: https://www.econbiz.de/10015080784

Braun, Michael; Moe, Wendy W. - In: Marketing science 32 (2013) 5, pp. 753-767

Persistent link: https://www.econbiz.de/10010199751

Doorn, Jenny van; Hoekstra, Janita Cornelia - In: Marketing letters : a journal of research in marketing 24 (2013) 4, pp. 339-351

Persistent link: https://www.econbiz.de/10010207199