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Sponsorship in focus : a typology of sponsorship contexts and research agenda

Lin, Hsin-Chen; Bruning, Patrick F. - In: Marketing Intelligence & Planning 39 (2020) 2, pp. 213-233

Purpose: Sponsorship has become an important marketing activity. However, research on the topic treats the sponsorship context, characterized according to the type of sponsored property and the social role of these properties, as a stable characteristic or as a dichotomous characteristic within...

Persistent link: https://www.econbiz.de/10012279382

The embedding forces of network commitment : an examination of the psychological processes linking advice centrality and susceptibility to social influence

Bruning, Patrick F.; Alge, Bradley J.; Lin, Hsin-Chen - In: Organizational behavior and human decision processes : … 148 (2018), pp. 54-69

Persistent link: https://www.econbiz.de/10011928673

Using online opinion leaders to promote the hedonic and utilitarian value of products and services

Lin, Hsin-Chen; Bruning, Patrick F.; Swarna, Hepsi - In: Business horizons 61 (2018) 3, pp. 431-442

Persistent link: https://www.econbiz.de/10011866358

Taking a global view on brand post popularity : six social media brand post practices for global markets

Lin, Hsin-Chen; Swarna, Hepsi; Bruning, Patrick F. - In: Business horizons 60 (2017) 5, pp. 621-633

Persistent link: https://www.econbiz.de/10011771677

Guidelines for sponsorship signaling within socially complex markets

Lin, Hsin-Chen; Bruning, Patrick F. - In: Business horizons 67 (2024) 1, pp. 19-30

Persistent link: https://www.econbiz.de/10014456139

Social networks and social media : understanding and managing influence vulnerability in a connected society

Bruning, Patrick F.; Alge, Bradley J.; Lin, Hsin-Chen - In: Business horizons 63 (2020) 6, pp. 749-761

Persistent link: https://www.econbiz.de/10012388351

Exploring justice judgment patterns in Asia : a four country multi-group latent class analysis

Lin, Hsin-Chen; Bruning, Patrick F.; Cole, Nina D.; … - In: International journal of human resource management 30 (2019) 2, pp. 306-336

Persistent link: https://www.econbiz.de/10012194214

Crafting solutions to leadership demands for well-being and effectiveness

Bruning, Patrick F.; Lin, Hsin-Chen; Hsu, Ching-Yi - In: Business horizons 65 (2022) 5, pp. 603-615

Persistent link: https://www.econbiz.de/10013383189

How political candidates' use of Facebook relates to the election outcomes

Lin, Hsin-Chen - In: International journal of market research : JMRS ; the … 59 (2017) 1, pp. 77-96

Persistent link: https://www.econbiz.de/10011697951

Culturally contingent electronic word-of-mouth signaling and screening : a comparative study of product reviews in the United States and Japan

Lin, Hsin-Chen; Kalwani, Manohar U. - In: Journal of international marketing 26 (2018) 2, pp. 80-102

Persistent link: https://www.econbiz.de/10011879491