The relational approach to marketing sets customer loyalty as a strategic tool given that many firms have come to realize the economic importance of a loyal customer base. Most often than not financial institutions tend to depend on tangible resources to gain competitive advantage while placing...

Purpose – The purpose of this paper is to test the ability of Ajzen's Theory of Planned Behavior to predict entrepreneurial intent in 12 countries representing all ten of the global regional clusters as identified in the GLOBE project. Design/methodology/approach – Ajzen's model was...

Purpose – The paper aims to investigate the determinants of automobile brand choice in Ghana. Specifically, the paper seeks to hypothesize that consumers of automobiles make their purchases based on a multiplicity of factors. Design/methodology/approach – A quantitative approach using...