Culture plays an important and complex role in shaping consumer behaviour. This article attempts to appraise the role of culture in determining consumer behaviour of the aboriginal Tripuri tribes. Cultural aspects are measured by three globalization-linked cultural dispositions: cosmopolitanism...

Seeking status and national symbols during consumption is an established phenomenon for the consumers of developed nations. The role of these constructs in consumption behaviour for transitional economies needs more empirical evidence. This research is an attempt to assess the role that consumer...

From the very genesis of management education as a formal discipline of study during early nineteenth century, it has undergone many changes in terms of content development, curriculum development and pedagogy. The systems prevailing in India preach the methodology of classroom lecture with...

From the very genesis of management education as a formal discipline of study during early nineteenth century, it has undergone many changes in terms of content development, curriculum development and pedagogy. The systems prevailing in India preach the methodology of classroom lecture with...

The primary stakeholders in an education system are teachers, students, and the institutes of higher education. This paper presents the findings of research from the students and teachers of management education and from industry professionals in India. In present research paper the preferred...

Tripura is one of the North Eastern states of India inhabited by 71% rural population and a burgeoning 31% tribal population. The state is skirted by Bangladesh from three sides which suffered due to slow paced industrial development. Further, post 8th November 2016, the news of demonetization...