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The role of cause and affect in service failure

Harrison-Walker, L. Jean - In: The journal of services marketing 26 (2012) 2, pp. 115-123

Persistent link: https://www.econbiz.de/10009568251

Customer prioritization in higher education : targeting "right" students for long-term profitability

Harrison-Walker, L. Jean - In: Journal of marketing for higher education 20 (2010) 2, pp. 191-208

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The critical role of customer forgiveness in successful service recovery

Harrison-Walker, L. Jean - In: Journal of business research : JBR 95 (2019), pp. 376-391

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Toward an objective-based typology of e-business models

Lam, Long W.; Harrison-Walker, L. Jean - In: Business Horizons 46 (2003) 6, pp. 17-26

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Customer prioritization in higher education: targeting ‘right’ students for long-term profitability

Harrison-Walker, L. Jean - In: Journal of Marketing for Higher Education 20 (2010) 2, pp. 191-208

As competition for students, faculty and financial support has increased, so has the application of marketing in the field of higher education. One critical application of marketing all too often neglected, misunderstood and mismanaged in higher education is targeting customers for...

Persistent link: https://www.econbiz.de/10010620224

The role of the Internet in physician-patient relationships: The issue of trust

Erdem, S. Altan; Harrison-Walker, L. Jean - In: Business Horizons 49 (2006) 5, pp. 387-393

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The role of marketing in the valuation of a firm : exploring the underlying mechanism

Harrison-Walker, L. Jean; Perdue, Grady - In: Journal of strategic marketing 15 (2007) 5, pp. 377-386

Persistent link: https://www.econbiz.de/10003621400

Exploring the fear of missing out (FOMO) and customer bonds in service relationships

Harrison-Walker, L. Jean; Mead, James A. - In: The journal of services marketing 38 (2024) 5, pp. 636-655

Persistent link: https://www.econbiz.de/10015110535

Suspicion of online product reviews as fake : cues and consequences

Harrison-Walker, L. Jean; Jiang, Ying - In: Journal of business research : JBR 160 (2023), pp. 1-17

Persistent link: https://www.econbiz.de/10014294843

The role of cause and affect in service failure

Harrison-Walker, L. Jean - In: The journal of services marketing 26 (2012) 2, pp. 115-124

Persistent link: https://www.econbiz.de/10009961742