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The role of corporate identity...
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Marketing management
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Kitchen, Philip J.
216
Kitchen, Philip
26
Tourky, Marwa
19
Shaalan, Ahmed
18
Schultz, Don E.
16
Foroudi, Pantea
14
Eagle, Lynne
11
Eagle, Lynne C.
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Truong, Yann
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Cuomo, Maria Teresa
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Harvey, William S.
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Kitchen, Philip James
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Papasolomou, Ioanna
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Rose, Lawrence Craig
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Tourky, Marwa E.
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Basir, Mohd Sah
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Foroudi, Mohammad Mahdi
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Grimes, Anthony
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Kim, Ilchul
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Kimmel, Allan J.
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Li, Tao
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Norbani Che Ha
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Proctor, Tony
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Sharifah Faridah Syed Alwi
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Journal of marketing communications
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Marketing Intelligence & Planning
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12
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9
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7
Qualitative Market Research: An International Journal
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The future of marketing : critical 21st century perspectives
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International Journal of Bank Marketing
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Journal of business ethics : JBE
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Journal of consumer policy : consumer issues in law, economics and behavioural sciences
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Building corporate identity, image and reputation in the digital era
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ECONIS (ZBW)
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1
New conceptualization and measurement of corporate identity : evidence from UK food and beverage industry
Tourky, Marwa
;
Sharifah Faridah Syed Alwi
;
Kitchen, …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 595-606
Persistent link: https://www.econbiz.de/10012238135
Saved in:
2
The importance and relevance of integrated marketing communications : a global perspective
Kitchen, Philip J.
;
Tourky, Marwa
- In:
Handbook of research on international advertising
,
(pp. 473-496)
.
2012
Persistent link: https://www.econbiz.de/10009514363
Saved in:
3
Lens or prism? : how organisations sustain multiple and competing reputations
Harvey, William S.
;
Tourky, Marwa
;
Knight, Eric
; …
- In:
European journal of marketing : EJM
51
(
2017
)
4
,
pp. 821-844
Persistent link: https://www.econbiz.de/10011704253
Saved in:
4
The antecedent role of a collaborative vs. a controlling corporate culture on firm-wide integrated marketing communication and brand performance
Porcu, Lucia
;
Barrio-García, Salvador del
;
Kitchen, …
- In:
Journal of business research : JBR
119
(
2020
),
pp. 435-443
Persistent link: https://www.econbiz.de/10012417010
Saved in:
5
Diversity and expansion of marcoms and the missing elements
Kitchen, Philip J.
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 635-636
Persistent link: https://www.econbiz.de/10014414317
Saved in:
6
Integrated brand marketing and measuring returns
Kitchen, Philip J.
- In:
Integrated brand marketing and measuring returns
,
(pp. 1-8)
.
2010
Persistent link: https://www.econbiz.de/10003988768
Saved in:
7
Marketing metaphors and metamorphosis : an introduction
Kitchen, Philip J.
- In:
Marketing : metaphors and metamorphosis
,
(pp. 1-9)
.
2008
Persistent link: https://www.econbiz.de/10003746793
Saved in:
8
The diversity of advertising formats and the need to revisit the empirical bases of IMC : editorial
Kitchen, Philip J.
- In:
Journal of marketing communications
23
(
2017
)
4
,
pp. 329-330
Persistent link: https://www.econbiz.de/10011743957
Saved in:
9
Editorial: the complexities of online/offline communications
Kitchen, Philip J.
- In:
Journal of marketing communications
23
(
2017
)
2
,
pp. 111-112
Persistent link: https://www.econbiz.de/10011706418
Saved in:
10
Editorial : variability in marketing communications reserach and an editorial request for replication studies
Kitchen, Philip J.
- In:
Journal of marketing communications
22
(
2016
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10011536024
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