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The effect of consumers' affective engagement on their personal data disclosure on social media

Urbonavicius, Sigitas; Hollebeek, Linda D.; … - In: Journal of consumer behaviour 24 (2025) 4, pp. 1613-1629

Persistent link: https://www.econbiz.de/10015456503

Changes in the digital world : an explanatory analysis of the key factors linked to virtual interactivity

Villar-Guevara, Miluska; García-Salirrosas, Elizabeth … - In: Administrative Sciences : open access journal 15 (2025) 7, pp. 1-25

Virtual interactivity in marketing has evolved significantly in recent decades, becoming an essential tool for effectively connecting with consumers in digital environments. Through interactive digital platforms, brands can generate a two-way dialogue with their customers, allowing them to...

Persistent link: https://www.econbiz.de/10015436040

Determinants of relational marketing in customer satisfaction and loyalty : a study applied to products of mass consumption in Portugal

Costa, Adriano; Antunes, Joaquim - In: International journal of education economics and … 16 (2025) 1/2, pp. 106-119

Persistent link: https://www.econbiz.de/10015410565

Explaining the linkage of dark sides of relationship marketing variables : an empirical investigation on selected Indian entrepreneurs

Deepika; Singh, Shashank Vikram Pratap; Paul, Mohinder; … - In: International journal of electronic marketing and … 16 (2025) 3, pp. 336-359

Persistent link: https://www.econbiz.de/10015413274

Creating superior customer value in the now economy

Weinstein, Art - In: Journal of creating value 6 (2020) 1, pp. 20-33

Persistent link: https://www.econbiz.de/10014580390

Reductions in customer commitment : an empirical study on pure downgrade versus hybrid downgrade

Zhou, Chenxi; Lin, Liming; Guo, Zhaoyang; Jiang, Juncai - In: Journal of service research 27 (2024) 3, pp. 432-449

Persistent link: https://www.econbiz.de/10014580530

Theoretical investigation of the antecedent role of review valence in building electronic customer relationships

Liu, Ran; Ford, John B.; Raajpoot, Nusser - In: International journal of electronic customer … 13 (2022) 3, pp. 187-202

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Determinants of customer relationship building on digital healthcare networks : an extension of social media engagement theory from emerging market context

Suggala, Susmita; Pathak, Bharati; Thomas, Sujo - In: International journal of electronic marketing and … 14 (2023) 2, pp. 123-138

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It is not only a matter of masterpieces : masters of economic performances in US art museums' thanks to relationship marketing

Besana, Angela; Esposito, Annamaria; Vannini, Maria Cristina - In: International journal of entrepreneurship and small … 48 (2023) 1, pp. 27-38

Persistent link: https://www.econbiz.de/10014311161

The one-party versus third-party platform conundrum : how can brands thrive?

Bei, Zhiling; Gielens, Katrijn - In: Journal of marketing 87 (2023) 2, pp. 253-274

Persistent link: https://www.econbiz.de/10014245087