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The effect of electronic word of mouth on sales : a meta-analytic review of platform, product, and metric factors

Rosario, Ana Babić; Sotgiu, Francesca; Valck, Kristine de - In: Journal of marketing research : JMR 53 (2016) 3, pp. 297-318

Persistent link: https://www.econbiz.de/10011502903

Consumer timework

Robinson, Thomas Derek; Veresiu, Ela; Rosario, Ana Babić - In: Journal of consumer research : JCR ; an … 49 (2022) 1, pp. 96-111

Persistent link: https://www.econbiz.de/10013253557

Paradoxes of social support in virtual support communities : a mixed-method inquiry of the social dynamics in health and wellness Facebook groups

Rosario, Ana Babić; Russell, Cristel Antonia; … - In: Journal of interactive marketing 57 (2022) 1, pp. 54-89

Persistent link: https://www.econbiz.de/10013397507

How consumer digital signals are reshaping the customer journey

Schweidel, David A.; Bart, Yakov; Inman, J. Jeffrey; … - In: Journal of the Academy of Marketing Science 50 (2022) 6, pp. 1257-1276

Persistent link: https://www.econbiz.de/10013463924

Influencer marketing unlocked : understanding the value chains driving the creator economy

Libai, Barak; Rosario, Ana Babić; Beichert, Maximilian; … - In: Journal of the Academy of Marketing Science 53 (2025) 1, pp. 4-28

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The effect of members' satisfaction with a virtual community on member participation

Langerak, Fred; Verhoef, Peter C.; Verlegh, Peeter W. J.; … - 2003 - [Elektronische Ressource]

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Better understanding construction of the self in daily contingencies: an investigation of the materiality of consumption experiences in online discussion forums

Schwob, Alexandre; Valck, Kristine de - In: Research in consumer behavior : Volume 12, (pp. 287-311). 2010

Purpose – The first purpose of this chapter is to better understand, and to propose a means to understand the ways selves are constructed in daily contingencies during consumption experiences. To do so, the second purpose, which aims to bring an additional contribution, is to investigate the...

Persistent link: https://www.econbiz.de/10015381135

Co-creative gift systems within digital platforms

Ciampa, Isabella; Valck, Kristine de - In: Psychology & marketing 41 (2024) 10, pp. 2329-2341

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Why online consumption communities brutalize

Sibai, Olivier; Luedicke, Marius K.; Valck, Kristine de - In: Journal of consumer research : JCR ; an … 51 (2024) 4, pp. 775-796

Persistent link: https://www.econbiz.de/10015338639

Virtual communities : a marketing perspective

Valck, Kristine de; Bruggen, Gerrit H. van; Wierenga, Berend - In: Decision support systems : DSS ; the international journal 47 (2009) 3, pp. 185-203

Persistent link: https://www.econbiz.de/10003856230