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Explaining purchase intent via expressed reasons to follow an influencer, perceived homophily, and perceived authenticity
Shoenberger, Heather; Kim, Eunjin - In: International journal of advertising : the review of … 42 (2023) 2, pp. 368-383
Persistent link: https://www.econbiz.de/10014234104
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Product placement as leveraged marketing communications : the role of wishful identification, brand trust, and brand buying behaviours
Shoenberger, Heather; Kim, Eunjin - In: International journal of advertising : the review of … 38 (2019) 1, pp. 50-66
Persistent link: https://www.econbiz.de/10012200200
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Advertising during COVID-19 : exploring perceived brand message authenticity and potential psychological reactance
Shoenberger, Heather; Kim, Eunjin; Sun, Yuan - In: Journal of advertising 50 (2021) 3, pp. 253-261
Persistent link: https://www.econbiz.de/10012607894
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A narrative approach for overcoming the message credibility problem in green advertising
Kim, Eunjin; Shoenberger, Heather; Kwon, Eunseon; … - In: Journal of business research : JBR 147 (2022), pp. 449-461
Persistent link: https://www.econbiz.de/10013271524
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Brand image congruence through sponsorship of sporting events : a reinquiry of Gwinner and Eaton (1999)
Kwon, Eunseon; Ratneshwar, Srinivasan; Kim, Eunjin - In: Journal of advertising : official publication of the … 45 (2016) 1, pp. 130-138
Persistent link: https://www.econbiz.de/10011453905
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Attention to social comparison information and brand avoidance behaviors
Kim, Eunjin; Ratneshwar, Srinivasan; Roesler, Erin; … - In: Marketing letters : a journal of research in marketing 27 (2016) 2, pp. 259-271
Persistent link: https://www.econbiz.de/10011486496
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What to get and what to give up : how different decision tasks and product types affect the persuasiveness of promotion- versus prevention-focused messages
Ghosh Chowdhury, Tilottama; Micu, Camelia; Ratneshwar, … - In: Psychology & marketing 32 (2015) 9, pp. 920-933
Persistent link: https://www.econbiz.de/10011340191
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Why narrative ads work : an integrated process explanation
Kim, Eunjin; Ratneshwar, Srinivasan; Thorson, Esther - In: Journal of advertising : official publication of the … 46 (2017) 2, pp. 283-296
Persistent link: https://www.econbiz.de/10011705769
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Under the influence : social media influencers' impact on response to corporate reputation advertising
Kim, Eunjin; Duffy, Margaret; Thorson, Esther - In: Journal of advertising 50 (2021) 2, pp. 119-138
Persistent link: https://www.econbiz.de/10012584571
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"I owe my life to the kind individual who called the helpline" : exploring the interplay of self-views and social distance in narrative advertising on domestic violence prevention in India and the United States
Muralidharan, Sidharth; Kim, Eunjin - In: International journal of advertising : the review of … 38 (2019) 5, pp. 704-730
Persistent link: https://www.econbiz.de/10012200314