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Customer engagement in collaborative innovation : investigating consumer motivation for participating in value co-creation

Sohail, M. Sadiq - In: Middle East journal of management : MEJM 7 (2020) 3, pp. 226-246

Persistent link: https://www.econbiz.de/10012257949

Value co-creation process and measurement in 4.0 SMEs : an exploratory research in a B2B marketing innovation context

Royo-Vela, Marcelo; Velasquez Serrano, Mariell - In: Administrative Sciences : open access journal 11 (2021) 1/20, pp. 1-13

The purpose of this exploratory research is to contribute to the lack of empirical research exploring techniques and protocols that can be used to measure the level of value obtained from using these technologies in the various marketing processes and in a business-to-business (B2B) context. By...

Persistent link: https://www.econbiz.de/10012489374

Engaging employees in value cocreation : interplay among firm, employee, and supervisor

Muhammad Amin; Chan, Kimmy Wa; Shamim, Amjad; Zulkipli … - In: The service industries journal 44 (2024) 7/8, pp. 592-619

Persistent link: https://www.econbiz.de/10014551115

How to engage customers in co-creation : customers' motivations for collaborative innovation

Fernandes, Teresa; Remelhe, Pedro - In: Journal of strategic marketing 24 (2016) 3/4, pp. 311-326

Persistent link: https://www.econbiz.de/10011592005

Understanding motives of consumers who help

Oyedele, Adesegun; Simpson, Penny M. - In: Journal of strategic marketing 19 (2011) 7, pp. 575-589

Persistent link: https://www.econbiz.de/10009533076

Role and perspective of suppliers in brand co-creation : an exploratory study

Sarkar, Sanmitra; Banerjee, Saikat - In: Benchmarking : an international journal 30 (2023) 7, pp. 2330-2350

Persistent link: https://www.econbiz.de/10014338600

Employee motivations in shaping customer value co-creation attitude and behavior : job position as a moderator

Muhammad Amin; Khan, Imran; Shamim, Amjad; Ding Hooi Ting; … - In: Journal of retailing and consumer services 79 (2024), pp. 1-14

Persistent link: https://www.econbiz.de/10015098559

Motivation and performance of user-contributors : evidence from a CQA forum

DeVaro, Jed; Kim, Jin-Hyuk; Wagman, Liad; Wolff, Ran - In: Information economics and policy : IEP 42 (2018), pp. 56-65

Persistent link: https://www.econbiz.de/10012013092

Getting users involved in idea crowdsourcing initiatives : an experimental approach to stimulate intrinsic motivation and intention to submit

Garaus, Christian; Garaus, Marion; Wagner, Udo M. - In: IEEE transactions on engineering management : EM ; a … 71 (2024), pp. 3700-3711

Persistent link: https://www.econbiz.de/10015407669

Effects of intrinsic and extrinsic motivation on user-generated content

Poch, Rebecca; Martin, Brett - In: Journal of strategic marketing 23 (2015) 4, pp. 305-317

Persistent link: https://www.econbiz.de/10011405797