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Advancing computational advert...
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Consumer behaviour
42
Konsumentenverhalten
42
Advertising
31
Werbung
29
Advertising effects
25
Werbewirkung
25
Beziehungsmarketing
23
Relationship marketing
23
Internet marketing
18
Online-Marketing
18
Social Web
17
Social web
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USA
14
United States
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Viral marketing
12
Virales Marketing
12
Online retailing
11
Online-Handel
11
Customer integration
10
Kundenintegration
10
Marketing management
10
Marketingmanagement
10
Confidence
8
Vertrauen
8
Brand
7
Brand management
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Customer value
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Markenartikel
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Markenführung
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Arzneimittel
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Kundenwert
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Pharmaceuticals
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Comparison
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Consumer behavior
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Direktmarketing
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eWOM
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English
123
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14
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Malthouse, Edward C.
78
Huh, Jisu
56
Calder, Bobby J.
21
Maslowska, Ewa
14
Reid, Leonard N.
12
DeLorme, Denise E.
10
Shin, Wonsun
8
Kim, Su Jung
7
Aksoy, Lerzan
6
Hollebeek, Linda D.
6
An, Soontae
5
Lariviere, Bart
5
Buoye, Alexander
4
Fudurić, Morana
4
Schultz, Don E.
4
Srivastava, Jaideep
4
Viswanathan, Vijay
4
Aksoy, Pelin
3
Cho, Soyoen
3
Collinger, Tom
3
Cooil, Bruce
3
Dens, Nathalie
3
Faber, Ronald J.
3
Joosten, Herm
3
Keiningham, Timothy
3
Kim, Eunah
3
Kim, Hyejin
3
Larivière, Bart
3
Lopes, Ana Isabel
3
Lu, Xinyu
3
Pelsmacker, Patrick de
3
Pfeuffer, Alexander
3
Vakeel, Khadija Ali
3
Vandenbosch, Mark B.
3
Bernritter, Stefan F.
2
Birgelen, Marcel van
2
Block, Martin P.
2
Brodie, Roderick J.
2
C. Malthouse, Edward
2
Dahlén, Micael
2
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International journal of advertising : the quarterly review of marketing communications
10
Journal of advertising
10
Journal of advertising : official publication of the American Academy of Advertising
9
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
Journal of Service Management
8
Journal of service management
8
International Journal of Pharmaceutical and Healthcare Marketing
5
International journal of pharmaceutical and healthcare marketing : IJPHM
5
Journal of advertising research
4
Journal of marketing communications
4
International journal of advertising : the review of marketing communications
3
Journal of current issues and research in advertising : JCIRA
3
Journal of marketing management : MM
3
Journal of service research : JSR
3
Bridging the gap between advertising academia and practice
2
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
2
International journal of internet marketing and advertising : IJIMA
2
Journal of current issues and research in advertising
2
Journal of marketing analytics : JMA
2
Journal of media business studies
2
Advances in Advertising Research XIV : Harder, Better, Faster, Stronger: Advertising and Communication between Immediacy and Sustainability
1
Advertising theory
1
Breaking new ground in theory and practice
1
Business horizons
1
Challenges in an age of dis-engagement
1
Corporate Communications: An International Journal
1
Corporate communications : an international journal
1
Customer engagement : contemporary issues and challenges
1
Customer engagement marketing
1
Cutting edge international research
1
Designing and communicating experience
1
Digital advertising : theory and research
1
Electronic word of mouth as a promotional technique : new insights from social media
1
Handbook of research on customer engagement
1
Health marketing quarterly
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
JMM : the international journal on media management
1
Journal of Advertising Research
1
Journal of Consumer Marketing
1
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ECONIS (ZBW)
105
OLC EcoSci
16
Other ZBW resources
15
RePEc
1
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1
Considerations for application of computational social science research approaches to digital advertising research
Huh, Jisu
- In:
Digital advertising : theory and research
,
(pp. 446-453)
.
2017
Persistent link: https://www.econbiz.de/10011646135
Saved in:
2
Future of the Journal of Advertising in the rapidly changing world
Huh, Jisu
- In:
Journal of advertising
52
(
2023
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10014233709
Saved in:
3
Journal of advertising research quality and ethics guidelines
Huh, Jisu
- In:
Journal of advertising
52
(
2023
)
4
,
pp. 483-485
Persistent link: https://www.econbiz.de/10014339294
Saved in:
4
Young adults' acceptance of data-driven personalized advertising : Privacy and Trust Equilibrium (PATE) model
Shin, Wonsun
;
Kim, Eunah
;
Huh, Jisu
- In:
Young consumers : insight and ideas for responsible …
26
(
2025
)
2
,
pp. 189-206
Persistent link: https://www.econbiz.de/10015421401
Saved in:
5
Theory building for online health product advertising
Huh, Jisu
;
Shin, Wonsun
- In:
Advertising theory
,
(pp. 281-296)
.
2012
Persistent link: https://www.econbiz.de/10009524037
Saved in:
6
Content analysis of corporate blogs as a relationship management tool
Cho, Soyoen
;
Huh, Jisu
- In:
Corporate communications : an international journal
15
(
2010
)
1
,
pp. 30-48
Persistent link: https://www.econbiz.de/10003943655
Saved in:
7
Multinational corporate website strategies and influencing factors : a comparison of US and Korean corporate websites
Shin, Wonsun
;
Huh, Jisu
- In:
Journal of marketing communications
15
(
2009
)
5
,
pp. 287-310
Persistent link: https://www.econbiz.de/10003923338
Saved in:
8
The influence of sender trust and advertiser trust on multistage effects of viral advertising
Cho, Soyoen
;
Huh, Jisu
;
Faber, Ronald J.
- In:
Journal of advertising : official publication of the …
43
(
2014
)
1
,
pp. 100-114
Persistent link: https://www.econbiz.de/10010344079
Saved in:
9
Dietary supplement advertising in the US : a review and research agenda
DeLorme, Denise E.
;
Huh, Jisu
;
Reid, Leonard N.
;
An, Soontae
- In:
International journal of advertising : the quarterly …
31
(
2012
)
3
,
pp. 547-577
Persistent link: https://www.econbiz.de/10009581793
Saved in:
10
Scepticism towards DTC advertising : a comparative study of Korean and Caucasian Americans
Huh, Jisu
;
DeLorme, Denise E.
;
Reid, Leonard N.
- In:
International journal of advertising : the quarterly …
31
(
2012
)
1
,
pp. 147-168
Persistent link: https://www.econbiz.de/10009510675
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