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Interorganizational marketing exchange : metatheoretical analysis of dominant research approaches
Möller, K. E. Kristian - 1992
Persistent link: https://www.econbiz.de/10000834348
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Interorganizational marketing exchange : metatheoretical analysis of current research approaches
Möller, K. E. Kristian - 1993
Persistent link: https://www.econbiz.de/10000865051
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Research strategies in analyzing the organizational buying process
Möller, K. E. Kristian - In: Journal of business research : JBR 13 (1985) 1, pp. 3-17
Persistent link: https://www.econbiz.de/10001021755
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Special section on organizational buying behavior : an introduction
Möller, K. E. Kristian - In: Journal of business research : JBR 13 (1985) 1, pp. 1-2
Persistent link: https://www.econbiz.de/10001021756
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Business marketing as "politics" : identifying and managing political buying situations
Möller, K. E. Kristian - 1999
Persistent link: https://www.econbiz.de/10001364593
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Buying behavior of industrial components : inductive approach for descriptive model building
Möller, K. E. Kristian - 1983
Persistent link: https://www.econbiz.de/10002504903
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Research traditions in marketing : theoretical notes
Möller, K. E. Kristian - 1992
Persistent link: https://www.econbiz.de/10000849435
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Managerial application potential of multiattribute choice models
Möller, K. E. Kristian - 1978
Persistent link: https://www.econbiz.de/10002505103
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Relationships and networks
Möller, K. E. Kristian - In: Marketing theory : a student text, (pp. 304-329). 2010
Persistent link: https://www.econbiz.de/10003950912
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Theory map of business marketing : relationships and networks perspectives
Möller, K. E. Kristian - In: Industrial marketing management : the international … 42 (2013) 3, pp. 324-335
Persistent link: https://www.econbiz.de/10009766133