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Building trust among channel members via power sources

Kumar, Sushant; Jebarajakirthy, Charles; Das, Manish - In: Journal of Business & Industrial Marketing 37 (2021) 9, pp. 1802-1817

Purpose: Building on encapsulated interest account and motivated cognition account, this study aims to investigate how channel members extend trust in a channel leader when the channel leader applies various non-coercive power sources (e.g. referent, expert, legitimate and reward power)....

Persistent link: https://www.econbiz.de/10012812082

Bandwagon vs snob luxuries : targeting consumers based on uniqueness dominance

Das, Manish; Habib, Mohshin; Saha, Victor; … - In: Journal of retailing and consumer services 61 (2021), pp. 1-14

Persistent link: https://www.econbiz.de/10012581936

Deciphering in-store-online switching in multi-channel retailing context : role of affective commitment to purchase situation

Jebarajakirthy, Charles; Das, Manish; Shah, Dhara; … - In: Journal of retailing and consumer services 63 (2021), pp. 1-14

Persistent link: https://www.econbiz.de/10012666007

How self-construal drives intention for status consumption : a moderated mediated mechanism

Jebarajakirthy, Charles; Das, Manish - In: Journal of retailing and consumer services 55 (2020), pp. 1-13

Persistent link: https://www.econbiz.de/10012268813

Understanding on-the-go consumption : a retail mix perspective

Jebarajakirthy, Charles; Das, Manish; Maggioni, Isabella; … - In: Journal of retailing and consumer services 58 (2021), pp. 1-14

Persistent link: https://www.econbiz.de/10012431634

Uniqueness and luxury : a moderated mediation approach

Jebarajakirthy, Charles; Das, Manish - In: Journal of retailing and consumer services 60 (2021), pp. 1-14

Persistent link: https://www.econbiz.de/10012502718

Acculturation and apparel store loyalty among immigrants in Western countries

Ashaduzzaman, Md; Jebarajakirthy, Charles; Das, Manish; … - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 5/6, pp. 488-519

Persistent link: https://www.econbiz.de/10012515281

How consumption values and perceived brand authenticity inspire fashion masstige purchase? : an investigation

Das, Manish; Jebarajakirthy, Charles; Sivapalan, Achchuthan - In: Journal of retailing and consumer services 68 (2022), pp. 1-14

Persistent link: https://www.econbiz.de/10013366325

Cultural consequences of brands' masstige : an emerging market perspective

Das, Manish; Saha, Victor; Jebarajakirthy, Charles; … - In: Journal of business research : JBR 146 (2022), pp. 338-353

Persistent link: https://www.econbiz.de/10013271407

Communication strategies : encouraging healthy diets for on-the-go consumption

Jebarajakirthy, Charles; Das, Manish; Rundle-Thiele, Sharyn - In: Journal of consumer marketing 40 (2023) 1, pp. 27-43

Persistent link: https://www.econbiz.de/10013535989

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